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进博会消费观察| Savencia:从全球农场到中国餐桌
Jing Ji Guan Cha Bao· 2025-11-11 15:00
Core Insights - Savencia, a global food group, showcased its well-known brands at the 8th China International Import Expo, emphasizing its commitment to the Chinese market [1] Group 1: Company Development - Since entering China in the early 1990s, Savencia has developed a comprehensive brand matrix covering cheese, cream, chocolate, baking ingredients, butter, and fruit puree, catering to both high-end and everyday baking needs [2] - The company has established three subsidiaries in China, including Tianjin Banshi Food Co., Ltd., Shanghai Sinodis Food Co., Ltd., and Tianjin Kiride Food Co., Ltd., to support its operations [2] - Sinodis has set up a professional training kitchen and R&D center, training over 50,000 chefs and baking experts, and has developed a nationwide cold chain system through temperature-controlled distribution centers in major cities [2] Group 2: Product Innovation - Savencia introduced the Elle & Vire light cream FINESSE, which has a fat content reduced to 25%, catering to consumer demands for lower sugar and fat [2] - The company launched Corman pure cream (38% fat) specifically for the Chinese market, utilizing local high-quality milk sources to enhance its strategic sourcing across France, New Zealand, and China [3] Group 3: Digital Transformation - Savencia has enhanced its digital strategy with the launch of the "Sinodis Premium Purchase" mini-program, facilitating a shift from traditional supply to smart services in the Chinese catering industry [3] - The mini-program has been upgraded to include new features like "Professional Classroom," covering the entire procurement, learning, and interaction process, with an English version launched to improve international user experience [3]