Core Insights - iQIYI has launched a "three-stage rocket" strategy for self-produced films, focusing on creating blockbuster theatrical films, innovative works, and high-quality online films [3][4] - The company aims to support young filmmakers through its "Liaoyuan Plan" and "Baopre Plan," encouraging diverse and innovative storytelling [4][8] Film Development Strategy - The "three-stage rocket" plan consists of the "Blockbuster Plan," "Liaoyuan Plan," and "Baopre Plan," designed to systematically enhance film production and collaboration with talented filmmakers [3][4] - iQIYI's focus on content innovation and production upgrades is seen as essential for navigating the competitive landscape of the film industry [3][4] Support for Young Filmmakers - The "Liaoyuan Plan" offers financial incentives for scriptwriters and production teams, including up to 100,000 yuan for script fees and a 47.5% profit share for production teams [6][8] - The "Baopre Plan" aims to discover and collaborate with young directors, providing up to 30 million yuan for individual projects [10][8] Audience Engagement and Market Trends - iQIYI reported a 24% year-on-year increase in viewing time for theatrical new releases and a 51% increase in the number of online films released in 2024 [6] - The platform's data indicates a diverse audience preference, with older male viewers favoring genre films and younger audiences leaning towards realistic and family-oriented themes [10][19] Upcoming Film Projects - iQIYI unveiled a list of 39 upcoming films, showcasing a strong creative team and a variety of genres, including action, comedy, and social issues [11][19] - Notable projects include "War 1840," "The Genius Li Aifen," and "The South Foodie," which reflect a commitment to high-quality storytelling and production [13][15][17] Industry Collaboration and Future Outlook - The forum featured discussions among industry experts on the challenges and opportunities in the current film market, emphasizing the need for innovative storytelling and collaboration [20][22] - iQIYI aims to foster a creative ecosystem that supports young filmmakers and enhances the overall quality of Chinese cinema [23]