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暑期少儿线上娱乐行为观察:内容偏好与互动趋势凸显新特征
智通财经网· 2025-08-15 10:02
Core Insights - The article highlights new trends in children's online entertainment consumption during the summer, focusing on viewing preferences, social interactions, learning activities, and habit formation among families [1] Viewing Preferences - Adventure, puzzle, and animal themes are the most popular among users, with "Pleasant Goat and Big Big Wolf" and "Ultraman" being frequently searched [7] - The top three shows in terms of viewing time are "Pleasant Goat and Big Big Wolf: Wild New Universe," "LEGO Ninjago," and "Peppa Pig," indicating that high-quality content attracts user attention regardless of whether it is a new or established IP [7] Interactive Engagement - The Qibab App has seen significant interaction in topics related to talents, toys, and crafts, with children actively participating in social activities [9] - The app's AI companion, based on the original IP "Invincible Deer Squad," has become a popular interactive partner for children, facilitating discussions on family life and nature [11] Learning Activities - Parents and children are engaging in fun activities like the "Invincible Deer Squad Summer Training Camp" and voice acting competitions, which help cultivate good habits and enhance language skills [13] Parental Management - There is a growing trend of technology-assisted parenting, with parents utilizing features like content filtering and time management tools to oversee their children's viewing habits [15] - The Qibab App serves as a valuable resource for both children and parents, providing a safe and enriching environment for summer activities [15]