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“婚登”进景区,江苏解锁甜蜜经济新密码
Xin Hua Ri Bao· 2025-05-21 23:29
Core Viewpoint - The implementation of the revised marriage registration policy in Jiangsu has sparked a trend of integrating marriage registration with tourism, creating a new "sweet economy" that combines cultural experiences and industry value-added opportunities [1][5]. Group 1: Marriage Registration and Tourism Integration - The new marriage registration points located in scenic areas, such as the Xuanwu Lake and Yunu Peak, enhance the romantic experience for couples while promoting local tourism [2][3]. - The marriage registration centers feature unique designs that reflect both traditional and modern aesthetics, catering to the personalized needs of newlyweds [2][4]. - Local governments are planning to develop comprehensive service clusters that include wedding planning, photography, and cultural experiences to attract more couples [2][4][6]. Group 2: Economic Impact and Industry Development - The integration of marriage registration into scenic spots is seen as a way to drive economic growth by transforming a one-time service into a chain of consumption opportunities, including wedding ceremonies, photography, and honeymoon services [5][6]. - The East Tai West Creek scenic area has reported a significant increase in visitor numbers and revenue, with over 300,000 visitors annually and a 20% revenue growth attributed to the marriage registration services [6]. - The establishment of themed tourism routes and events around marriage registration is expected to further enhance the local economy and cultural tourism [3][6]. Group 3: Social and Cultural Implications - The marriage registration reform reflects a shift from functional public services to experiential services, aiming to cultivate a healthy view of marriage and promote local cultural symbols [7]. - Initiatives such as the "Love Fund" and marriage education programs are being introduced to foster social responsibility among newlyweds and enhance the overall marriage experience [7]. - Concerns have been raised about the potential for impulsive decisions in marriage registration, emphasizing the need for accompanying educational and legal services to ensure informed choices [7].