Core Insights - The "618" e-commerce event has sparked consumer enthusiasm, coinciding with the launch of the "Taste Wulong · Cloud Feast" rural revitalization public welfare live streaming month [1] - The live streaming activities involve 18 local hosts promoting agricultural specialty products, linking rural revitalization, tourism, homestays, and high-speed rail opportunities [1][2] Group 1 - The live streaming lineup includes national e-commerce public welfare ambassadors, local village leaders, and individuals with unique experiences, showcasing the local culture and products [2] - Hosts provide detailed insights into agricultural products, share rural tourism experiences, and narrate stories of homestay transformations, leveraging the connectivity of high-speed rail to promote "Wulong elements" [2][3] - Each live stream serves as a promotional event for local specialties, with products like "yangjiao bean curd" and "Wulong sweet potato flour" gaining exposure [3] Group 2 - The promotion of rural tourism and homestays is emphasized, with hosts showcasing the natural beauty of Wulong through live tours [3] - The high-speed rail's connectivity is frequently mentioned, with "traveling to Wulong by high-speed rail" becoming a key theme, linking transportation convenience with rural development [3] - The collaboration of local hosts during the "618" e-commerce wave aims to create a synergy of "agriculture-tourism integration + high-speed rail empowerment," enhancing both the hard and soft strengths of rural revitalization [3]

Core Viewpoint - The implementation of the revised marriage registration policy in Jiangsu has sparked a trend of integrating marriage registration with tourism, creating a new "sweet economy" that combines cultural experiences and industry value-added opportunities [1][5]. Group 1: Marriage Registration and Tourism Integration - The new marriage registration points located in scenic areas, such as the Xuanwu Lake and Yunu Peak, enhance the romantic experience for couples while promoting local tourism [2][3]. - The marriage registration centers feature unique designs that reflect both traditional and modern aesthetics, catering to the personalized needs of newlyweds [2][4]. - Local governments are planning to develop comprehensive service clusters that include wedding planning, photography, and cultural experiences to attract more couples [2][4][6]. Group 2: Economic Impact and Industry Development - The integration of marriage registration into scenic spots is seen as a way to drive economic growth by transforming a one-time service into a chain of consumption opportunities, including wedding ceremonies, photography, and honeymoon services [5][6]. - The East Tai West Creek scenic area has reported a significant increase in visitor numbers and revenue, with over 300,000 visitors annually and a 20% revenue growth attributed to the marriage registration services [6]. - The establishment of themed tourism routes and events around marriage registration is expected to further enhance the local economy and cultural tourism [3][6]. Group 3: Social and Cultural Implications - The marriage registration reform reflects a shift from functional public services to experiential services, aiming to cultivate a healthy view of marriage and promote local cultural symbols [7]. - Initiatives such as the "Love Fund" and marriage education programs are being introduced to foster social responsibility among newlyweds and enhance the overall marriage experience [7]. - Concerns have been raised about the potential for impulsive decisions in marriage registration, emphasizing the need for accompanying educational and legal services to ensure informed choices [7].