爱玛元宇宙Plus黄油小熊版

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爱玛联名黄油⼩熊推出四款萌系车型,副董事长段华:像设计时装一样打造电动车
Xin Lang Ke Ji· 2025-07-19 06:02
Core Viewpoint - Aima has launched a collaboration with the cute IP "Butter Bear," introducing four new models aimed at young female consumers, blending aesthetics with functionality [1][3][4] Group 1: Product Launch - Aima has released four models in collaboration with Butter Bear, including Aima Butter Dun Dun, Aima Metaverse Plus Butter Bear Edition, Aima Metaverse Play Butter Bear Edition, and Aima Luna Pro 2.0 Butter Bear Edition, all of which are now available for sale [1][3] - The main model, Aima Butter Dun Dun, features elements like bear paw tires, cute bear claw lights, and a bear-themed seat, emphasizing a blend of cuteness and safety with advanced technology [3] Group 2: Design and Features - Aima emphasizes the importance of aesthetics in electric vehicles, likening the design process to fashion, aiming to create a stylish and appealing product for young women [3] - The Aima Luna Pro 2.0 Butter Bear Edition showcases a soft white chocolate mousse color and retro design elements, while the Aima Metaverse Plus Butter Bear Edition focuses on a futuristic design with 3D spherical lights [3] Group 3: Marketing Strategy - Aima has been actively engaging in fashion collaborations and popular media integrations, partnering with platforms like Mango TV and Douyin to promote its brand and products [4] - The collaboration with Butter Bear is part of Aima's strategy to deepen its presence in the female market and enhance its brand image through IP partnerships [4]