报告导读： 创立于 1932 年的乐高已经成为世界上最大的玩具商之一，能够有效穿越周 期，得益于其在赛道 & 用户 & 生态 & 市场 & 运营的共振，对于布鲁可的发展具有借鉴 作用。 重要提醒 本订阅号所载内容仅面向国泰海通证券研究服务签约客户。因本资料暂时无法设置访问限制，根据《证 券期货投资者适当性管理办法》的要求，若您并非国泰海通证券研究服务签约客户，为保证服务质量、 控制投资风险，还请取消关注，请勿订阅、接收或使用本订阅号中的任何信息。我们对由此给您造成的 不便表示诚挚歉意，非常感谢您的理解与配合！如有任何疑问，敬请按照文末联系方式与我们联系。 法律声明 本公众订阅号(微信号: GTHT RESEARCH )为国泰海通证券股份有限公司(以下简称"国泰海通证券") 研究所依法设立、独立运营的唯一官方订阅号。其他机构或个人在微信平台上以国泰海通研究所名义注 册的，或含有"国泰海通研究"，或含有与国泰海通证券研究所品牌名称相关信息的其他订阅号均不是国 泰海通证券研究所官方订阅号 本订阅号不是国泰海通证券研究报告发布平台 本订阅号所载内容均来 创立于 1932 年的丹麦，乐高目前已经成为世界上最大的玩具制造 ...

智通财经APP获悉，巨星传奇(06683)再涨近6%，截至发稿，涨4.48%，报13.98港元，成交额4.36亿港 元。 消息面上，巨星传奇宣布启动"与100位国际顶尖潮流艺术家的合作计划"，周杰伦官方二次元IP形象"周 同学"将是该计划的主角。来自中国、美国、泰国等地的顶尖艺术家们将围绕这一标志性IP创作全新的 艺术作品和衍生品。首批合作成果计划于今年9月周杰伦"嘉年华"武汉演唱会前夕正式亮相，公司并将 在武汉举办大型"周同学艺术展"，展示与20多位艺术家的合作作品。 值得注意的是，巨星传奇全资附属公司星创艺(昆山)文娱有限公司与杭州宇树科技订立合作协议书。巨 星传奇及宇树科技将互为全球范围内的战略合作伙伴关系，并将首先在具有陪伴功能与社交属性的四足 机器狗/机器人开发及商业化领域开展合作，共同打造具有较强IP属性的消费级机器人产品。透过此次 合作，巨星传奇将深度挖掘智能机器人在演唱会、表演秀等场景的商业化价值。 ...

Core Viewpoint - Aima has launched a collaboration with the cute IP "Butter Bear," introducing four new models aimed at young female consumers, blending aesthetics with functionality [1][3][4] Group 1: Product Launch - Aima has released four models in collaboration with Butter Bear, including Aima Butter Dun Dun, Aima Metaverse Plus Butter Bear Edition, Aima Metaverse Play Butter Bear Edition, and Aima Luna Pro 2.0 Butter Bear Edition, all of which are now available for sale [1][3] - The main model, Aima Butter Dun Dun, features elements like bear paw tires, cute bear claw lights, and a bear-themed seat, emphasizing a blend of cuteness and safety with advanced technology [3] Group 2: Design and Features - Aima emphasizes the importance of aesthetics in electric vehicles, likening the design process to fashion, aiming to create a stylish and appealing product for young women [3] - The Aima Luna Pro 2.0 Butter Bear Edition showcases a soft white chocolate mousse color and retro design elements, while the Aima Metaverse Plus Butter Bear Edition focuses on a futuristic design with 3D spherical lights [3] Group 3: Marketing Strategy - Aima has been actively engaging in fashion collaborations and popular media integrations, partnering with platforms like Mango TV and Douyin to promote its brand and products [4] - The collaboration with Butter Bear is part of Aima's strategy to deepen its presence in the female market and enhance its brand image through IP partnerships [4]

Core Viewpoint - The gaming industry is experiencing a surge in game approvals and a faster review process, leading to a positive market response, particularly for companies like Icefire Network and Deyun Network, which have seen significant stock price increases following the approval of new game licenses [3][4]. Group 1: Company Performance - Deyun Network's peak performance was in 2020, with total revenue of 1.02 billion yuan, a year-on-year increase of 47%, and a net profit of 330 million yuan, up 79% [10]. - Since 2021, Deyun Network has faced a continuous decline in revenue and profit for over four years, contrasting with the overall growth of the Chinese gaming market [12][10]. - In 2024, Deyun Network's revenue dropped to 359.26 million yuan, a decrease of 18.46% from 2023, with total revenue of 308.06 million yuan, down 38.47% [16]. Group 2: Product Lifecycle and Market Dynamics - The reliance on a single IP, "Dream of Three Kingdoms," has led to a decline in player engagement and revenue, with the game entering a phase of decline after over 15 years of operation [13][15]. - The company's other products, such as "Barbarian Battle" and "My Hero," have not achieved significant success, contributing to a shrinking revenue base [18]. - The gaming market is increasingly competitive, with major players like Tencent and NetEase dominating, leading to rising customer acquisition costs and pressure on profit margins [68][69]. Group 3: Financial Health and Investment Issues - Deyun Network has seen a significant drop in net profit, with a compound annual growth rate (CAGR) of -64.4% from 2020 to 2024, and a projected loss of 12 to 18 million yuan for the first half of 2025 [20][22]. - The company has faced increasing asset impairment losses, reaching 67 million yuan in 2024, accounting for 12.1% of total revenue [27]. - The company's investment strategy has led to a high number of underperforming investments, with six out of ten major investments facing operational crises [58][61]. Group 4: Management and Shareholder Actions - The company's founders have collectively cashed out 850 million yuan, raising concerns about their commitment to the company's future [73]. - The controlling shareholder plans to reduce their stake by 2%, indicating a lack of confidence in the company's long-term prospects [81][83]. - The company has faced regulatory scrutiny due to questionable financial practices related to its acquisition of Youdong Network, raising doubts about the integrity of its financial reporting [41][45][75].

Core Viewpoint - The rise of "new benchmarks" in the retail and consumer sectors in Henan, particularly highlighted by the success of Pop Mart and its Labubu series, reflects a growing demand for trendy toys among young consumers [1][3]. Group 1: Company Performance - Pop Mart's stock price has surged over 160% since 2025, with a market capitalization of 328.75 billion RMB as of June 6 [3]. - The revenue from Pop Mart's artist IPs reached 11.12 billion RMB in 2024, marking a 130.6% increase year-on-year [7]. - The company's total revenue for 2024 was 13.04 billion RMB, with proprietary products accounting for 97.6% of the revenue [8]. Group 2: Product Demand and Supply - The Labubu series has created a significant demand, leading to stock shortages both online and in physical stores, with consumers eagerly awaiting restocks [1][3]. - The initial lack of interest in Labubu toys has transformed into a "one doll hard to find" market effect due to Pop Mart's strong brand management and marketing strategies [3][4]. Group 3: Quality Control Issues - Consumers have reported quality control problems with Labubu toys, including defects and inconsistencies, which have raised concerns despite the high demand [4][6]. - Pop Mart has acknowledged these issues and emphasizes its commitment to customer service and product quality [6]. Group 4: Future Strategies - The company is focused on identifying the next potential hit IP to sustain its growth, as the popularity of Labubu may not last indefinitely [6][9]. - Pop Mart has been actively exploring collaborations with global brands and artists to expand its IP portfolio and enhance its market presence [9][10]. Group 5: Competitive Landscape - Other companies like 52TOYS are struggling to keep up with Pop Mart, showing stagnant revenue growth and increasing losses, highlighting the competitive gap in the trendy toy market [11][13]. - TOP TOY, a sub-brand of Miniso, is leveraging its parent company's supply chain to target price-sensitive consumers, indicating a shift in market strategy among competitors [14][16].

Financial Data and Key Metrics Changes - In Q1 2025, Miniso Group's total revenue reached RMB 4.43 billion, representing a 90% year-over-year growth, exceeding the upper limit of the guidance of 50% to 80% [6][27] - Miniso's revenue from Mainland China was RMB 2.49 billion, growing by 9%, while overseas revenue was RMB 1.59 billion, growing by 30% [6][27] - The gross margin increased by nearly one percentage point to 44.2% compared to the same period last year [33] - Adjusted net profit for Q1 was RMB 590 million, with an adjusted net profit margin of 30.3% [41] Business Line Data and Key Metrics Changes - The Miniso brand generated RMB 3.84 billion in revenue, growing by 16.5% [27] - The Top Toy brand achieved revenue of RMB 1.01 billion, up by 59% [28] - Same store sales in Mainland China showed a mid-single-digit decline, significantly improved from previous quarters [30][49] Market Data and Key Metrics Changes - Overseas revenue contribution increased by three percentage points year-over-year, now accounting for 36% of total revenue [29] - In Q1, 95 new overseas locations were added, expanding the international network [32] - The U.S. market is a key focus, with strategies to optimize store operations and improve inventory efficiency [17][20] Company Strategy and Development Direction - The company is focusing on enhancing same store performance as a core strategy, aiming for a 10% growth in domestic same store sales for the year [8] - Miniso is transitioning from rapid store openings to a strategy focused on larger, better-performing stores [13][15] - The company plans to deepen its IT strategy and enhance product development precision to maintain a competitive edge [10][12] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving positive same store growth despite current challenges in the Chinese market [49] - The company is committed to long-term growth, focusing on refined operations and strict expense management [45] - Management highlighted the importance of innovation and high-quality products to meet evolving consumer needs [12][24] Other Important Information - The company paid out RMB 740 million in dividends and completed nearly RMB 260 million in share repurchases since the beginning of the year [24][44] - Miniso is exploring new business models and enhancing partnerships with agents to improve market dynamics [20][25] Q&A Session Summary Question: Regarding same store improvement in China - Management noted a significant improvement in same store performance, with a decline narrowing to mid-single digits, and expressed confidence in achieving positive growth [49][50] Question: U.S. market strategies amid tariff fluctuations - Management discussed preparations for tariffs, including building inventory in the U.S. and optimizing the supply chain to reduce dependency on Mainland China [56][58] Question: Impact of YH on profit and loss - Management confirmed that YH will be consolidated into overall performance starting Q2, with a focus on reducing financial losses and improving efficiency [60][61] Question: Same store performance trends in overseas markets - Management indicated that overseas same store performance is improving, particularly in the U.S. and Mexico, and emphasized the importance of channel optimization and merchandise improvement [63][65] Question: IP partnership strategies - Management highlighted the importance of exclusive licensing and in-house IP development to enhance market presence and consumer engagement [76][79]

Summary of Key Points from Conference Call Records Industry Overview Gold and Jewelry Industry - The gold and jewelry industry is undergoing a significant transformation from channel-driven to product-driven, influenced by increased information transparency and consumer sophistication. Brands are innovating in design and craftsmanship to cope with rising gold prices. Valuation varies, with weight-based products valued lower and fixed-price products valued higher, potentially leading to a reevaluation in the context of new consumer sentiment [1][4][7]. - In April 2025, the industry showed decent performance in retail sales data, primarily due to a low base and investment gold's strong influence. However, the beta for jewelry is not ideal, with companies like Changhong Jiahua and Mankalon showing resilience against budget and price pressures [3][4]. - The valuation of the gold and jewelry sector is at historical lows, with weight-based products valued below 15 times earnings and fixed-price products valued around 20 to 30 times. This sector is expected to gain more attention as new consumer sentiment rises [7]. Tea Beverage Industry - The tea beverage industry is shifting from price competition to product innovation, with new products contributing more to revenue and improving average transaction value and gross margins. Leading brands have high market concentration, limiting the survival space for new entrants. Notable performers include Cha Bai Dao and Gu Ming, which excel in product innovation and geographic expansion [1][11][12]. - In Q1 2025, Cha Bai Dao's new product contribution to revenue increased from 10% to 18%, indicating a positive trend in product innovation and pricing strategy [11][13]. - The market share of leading tea brands like Mi Xue Bing Cheng, Gu Ming, and others accounts for approximately 50% of the market, indicating high concentration and competitive dynamics [9][10]. Beauty Industry - The beauty industry is transitioning from channel-driven growth to a focus on comprehensive capabilities. International brands are recovering, and domestic brands are no longer engaging in aggressive price wars. Key areas of interest include collagen restructuring and functional skincare products, with Hong Kong-listed beauty brands valued between 25 to 35 times earnings and expected to grow at a compound annual growth rate of about 30% over the next three years [1][19][20]. - Companies like Shangmei and Mao Ge Ping are adjusting their product lines and expanding into new categories, such as fragrances and body care, to meet urban women's needs [23][24]. Key Companies and Their Strategies Shangmei Co. - Shangmei is leveraging data from Douyin and expanding its product line to seek growth. The brand is transitioning towards a broader market appeal and plans to launch collaborative products with popular IPs [23]. Mao Ge Ping - Mao Ge Ping is restructuring its skincare business and has launched a new fragrance line. The company aims to meet the demands of urban women and is expected to achieve around 30% growth over the next few years [24]. Ke Fu Mei - Ke Fu Mei holds a strong position in the collagen cosmetics sector, with expectations of maintaining approximately 30% growth over the next three years. The company is preparing for medical aesthetics commercialization [25]. Bu Lu Ke - Bu Lu Ke is projected to achieve significant revenue growth, with expectations of reaching 11 to 12 billion yuan in 2025. The company is diversifying its IP portfolio and expanding its market presence [35]. Market Trends and Future Outlook - The overall consumer market is expected to recover, with the beauty sector showing signs of growth despite previous pessimism. The beauty industry is transitioning from a focus on price to product quality and brand-driven growth, with many companies expected to maintain a compound growth rate of around 30% [21][29]. - The medical aesthetics industry is also transitioning from a saturated market to one with growth potential, particularly with upcoming shopping events and new product launches expected to drive performance [32]. Conclusion - The gold and jewelry, tea beverage, and beauty industries are all experiencing significant transformations driven by consumer behavior changes and market dynamics. Companies that adapt to these changes through innovation and strategic positioning are likely to see substantial growth opportunities in the coming years.

Investment Rating - The investment rating for the company is "Buy" with a 6-month outlook maintained [7] Core Views - The company reported a revenue of 24.23 billion yuan for 2024, a year-on-year increase of 3.76%, while the net profit attributable to shareholders decreased by 8.58% to 1.40 billion yuan [1] - The company is focusing on enhancing product quality and expanding into IP and anime-related products, which has led to positive market feedback [2] - The company is actively expanding its international market presence, particularly in Africa and Southeast Asia, achieving a 21% year-on-year increase in overseas revenue [3] Summary by Sections Traditional Business - The company achieved revenues of 2.43 billion yuan from writing instruments, 3.47 billion yuan from student stationery, and 3.57 billion yuan from office supplies, with respective year-on-year growth rates of 6.9%, 0.1%, and 1.7% [2] - The gross profit margins for these segments were 42.9%, 33.9%, and 27.7%, showing slight variations year-on-year [2] Retail Expansion - The company's retail stores, including Morning Glory Life Hall and Jiumu Miscellaneous Society, generated 1.48 billion yuan in revenue, a 10% increase year-on-year [4] - As of the end of 2024, the company operated 779 retail stores, with a focus on optimizing product mix and enhancing membership operations [4] Financial Performance - The company reported a gross margin of 6.66% for 2024, a decrease of 1.12 percentage points year-on-year [6] - The net profit margin was 5.76%, reflecting a decline of 0.78 percentage points compared to the previous year [6] Future Projections - The company has adjusted its profit forecasts for 2025-2027, expecting net profits of 1.59 billion yuan, 1.80 billion yuan, and 2.06 billion yuan respectively, with corresponding P/E ratios of 18X, 16X, and 14X [12]