Core Viewpoint - The article highlights the latest trends and developments in the new consumption sector, focusing on product launches, company activities, and investment movements within the industry [2][13][22]. Product Launches - Good Hope Water launched a new autumn product "Thick Yiyuan" raw barley milk, emphasizing health benefits and natural ingredients [5][7]. - Sanyuan Milk introduced "Aibei Yizhi Yue," featuring 100% native A2 β-casein and various nutritional elements [5][7]. - Water Otter launched a seasonal product, honeysuckle grapefruit fresh extract, with a focus on natural vitamin C and zero sugar [5][7]. - White Elephant introduced a new sparkling tea, combining quality tea leaves with fresh lemon for a refreshing taste [5][12]. - Three Squirrels established a new company for maternal and infant products, indicating expansion into this market [5][14]. Company Activities - Starbucks became the official coffee partner for the Los Angeles Olympics, planning to provide coffee services in various venues [17]. - Gaode announced a waiver of the annual entry fee for all restaurant merchants, aiming to support the industry [17]. - BeBeBus's parent company, Different Group, officially listed with an expected market value of 6 billion HKD [17]. - Haidilao completed the acquisition of the hot pot brand Jugaogao, expanding its market presence [22][29]. Investment Movements - Heineken announced a $3.2 billion acquisition of FIFCO's beverage and retail business in Central America [22][23]. - M Stand confirmed the acquisition of the restaurant brand RAC BAR, indicating growth in the food and beverage sector [22][23]. - Aiyingshi plans to acquire a 30% stake in Hubei Yongyi Nursing Products Co., focusing on diaper production [22][25]. - New Hope increased its registered capital from approximately 4.22 billion to 4.53 billion RMB, reflecting financial growth [22][26]. New Trends in Food and Beverage - Asahi Beverage announced new concentrated health care products under the Calpis brand, focusing on health benefits and reduced calories [30]. - Ximiao Oatmeal launched a new product featuring high content of five red ingredients, targeting health-conscious consumers [5][12]. - Nuo Wa Coffee introduced a global first 0-fat latte, aiming to lead the coffee industry towards healthier options [30][31].