Group 1 - The luxury goods consumption landscape is undergoing a "discount luxury revolution," where young consumers are increasingly purchasing high-end brands at significantly reduced prices, often one-third or less of the original retail price [3][8] - Offline luxury goods sales events have transformed into treasure hunts for young consumers, with brands like Hermes and Chanel frequently participating in exclusive sales that create a sense of urgency and scarcity among shoppers [3][6] - Online discount platforms, such as Vipshop, have become popular among young consumers, with significant price reductions on luxury items, exemplified by a COACH bag selling for over 3,000 yuan less than its retail price during a promotional event [6][8] Group 2 - Young consumers are maturing in their purchasing decisions, focusing on high cost-performance and value rather than blindly paying for brand premiums, indicating a shift in consumer behavior towards "treasure hunting" shopping experiences [8][9] - The sales of COACH products have seen a nearly 20% increase since July, driven by the appeal of high value and affordability, reflecting a broader trend in the luxury market [8] - The future of luxury consumption may evolve to prioritize "worth" over the traditional dichotomy of "full price" versus "discount," suggesting a more rational approach to luxury purchases [9]