这个论断在某种程度上像是新旧两个消费时代的分隔线：买奢侈品的时候，年轻人不再追求炫目的LOGO，不再认为越贵越好；相反，他们开始寻找折 扣，寻求第三方权威机构的鉴定与认证，把"又省又好"发挥到了极致。 来自市场的消息也在印证着奢侈品"又省又好"的消费潮流：贝恩调研显示，在全球奢侈品消费出现放缓趋势之时，折扣店渠道销售额增长显著，已取代全 价店成为消费者选购入门级奢侈品的首选渠道。而中国中检也在近日宣布入驻特卖电商唯品会奢侈品仓，对折扣奢侈品进行全检、鉴定报告逐步全覆盖。 2020年，研究生毕业参加工作那年，赵果柠在专柜买了一件Burberry经典款包包，她爱不释手，当天就更新了朋友圈：没有女孩能拒绝一件Burberry。 而五年后，当她走进Burberry的特卖场，发现款式类似的包包，只有专柜价的三分之一甚至更低，她还发现几乎每个包包，都有一个专属的中检鉴定报 告。 她像是打开了新天地。她在当天发了小红书，带着傲娇感："没人会一次性买几件Burberry，除非它又省又好。" 年轻人的消费逻辑，彻底变了。 年轻人买大牌：不为LOGO，为情绪价值 奢侈品消费退潮了吗？ 某种意义上是的，2025年上半年，全球最大奢 ...

Group 1 - The luxury goods consumption landscape is undergoing a "discount luxury revolution," where young consumers are increasingly purchasing high-end brands at significantly reduced prices, often one-third or less of the original retail price [3][8] - Offline luxury goods sales events have transformed into treasure hunts for young consumers, with brands like Hermes and Chanel frequently participating in exclusive sales that create a sense of urgency and scarcity among shoppers [3][6] - Online discount platforms, such as Vipshop, have become popular among young consumers, with significant price reductions on luxury items, exemplified by a COACH bag selling for over 3,000 yuan less than its retail price during a promotional event [6][8] Group 2 - Young consumers are maturing in their purchasing decisions, focusing on high cost-performance and value rather than blindly paying for brand premiums, indicating a shift in consumer behavior towards "treasure hunting" shopping experiences [8][9] - The sales of COACH products have seen a nearly 20% increase since July, driven by the appeal of high value and affordability, reflecting a broader trend in the luxury market [8] - The future of luxury consumption may evolve to prioritize "worth" over the traditional dichotomy of "full price" versus "discount," suggesting a more rational approach to luxury purchases [9]