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片仔癀入选首批中医药中华老字号研学推介名录 解锁文化传承密码
Zheng Quan Shi Bao Wang· 2025-06-27 02:13
Group 1 - The 9th China Time-honored Brand (Shandong) Expo is a significant national event organized by the Ministry of Commerce, showcasing over 600 time-honored enterprises from 26 provinces, with a focus on exploring new paths for these brands to expand globally [1] - The theme of the expo is "National Goods Trend, Everlasting Innovation," highlighting the deep heritage and innovative vitality of traditional brands, with Pizhou Huang (片仔癀) representing the traditional Chinese medicine sector [1] - Pizhou Huang's participation in the expo emphasizes its commitment to showcasing its full range of health products and engaging with attendees to demonstrate the charm of traditional Chinese craftsmanship [1] Group 2 - The 2025 China Time-honored Brand Traditional Chinese Medicine Development Conference focuses on building a development system that integrates cultural inheritance, technological empowerment, and collective synergy [2] - The conference introduced the first batch of the "Qihuang Twelve Palaces" list for promoting traditional Chinese medicine education, and signed a joint initiative for the integration of commerce, culture, and tourism [2] - Pizhou Huang was selected as one of the first enterprises in the "Qihuang Twelve Palaces," collaborating with other renowned brands to develop educational bases and museums, addressing key issues in the collective development of time-honored brands [2] Group 3 - Pizhou Huang, as a representative of time-honored brands, is achieving breakthroughs through innovation while preserving the roots of traditional Chinese medicine and leveraging technology to revitalize traditional wisdom in new consumer scenarios [3] - The company aims to establish a benchmark educational system in the industry by integrating top resources, enhancing the international dissemination of Chinese medicine culture, and showcasing Eastern wisdom to the world [3] - This initiative is expected to significantly enhance the core discourse power and influence of traditional Chinese medicine within the global health governance system [3]