"长时间开车容易疲劳，闻着二天油药香，既能防晕车，也能提提神"。 白云山星群的志愿者一边将二天油递给正在休息的车主乘客，一边耐心讲解使用方法和功效。其间，一 位返乡务工人员感慨道："往年坐大巴回家，车里异味重，路途颠簸，总感觉头晕恶心，今年有了二天 油在身边，终于能舒舒服服地看看窗外风景了"。 岁末年关，春运返乡高峰全面开启，公路上车流绵延，车站内人影交织，这场跨越千山万水的奔赴，只 为一个共同的心愿——团圆。在这场温暖的"迁徙"中，星群公司在广东、广西多个城市，于小年至元宵 期间开展"提神解乏辞旧岁星群二天油伴您行"春运公益暖心系列活动，向奔波在返乡路上的车主与游子 们，送上一瓶星群二天油，为春运健康出行增添一份坚实守护。这不仅是一瓶提神解乏的非遗产品药 油，更是一份陪伴，一份守护。 加油站暖心相伴，守护自驾返乡路 相较于短途出行，春运归乡的路更为漫长。特别是许多在外打拼的游子，选择骑乘摩托车一路顶风前 行，只为能早一刻回到温暖的家中。寒风侵袭、舟车颠簸，常常伴随着伤风感冒与晕车不适，这些困扰 不仅影响归途心情，也牵动着家人对安全的惦念。为此，星群志愿者团队在这个春节，走进广东、广西 多个高速加油站。在返乡 ...

原来，此铜人是当年乾隆皇帝为褒奖编纂《医宗金鉴》的有功之臣，于1744年御制。馆藏铜人的所 有者福海，其家族九代均为供职于太医院的名医。整整200年后，1944年的抗战烽火中，上海名医丁济 民从北京一古董店购得，捐给当时的中华医学会医史博物馆。 "这具针灸铜人，不仅是文物，更是古代'黑科技'的代表。我们引导学生研究其穴位标注的科学 性，并对比现代针灸技术的发展，让文物成为科创探究的起点。"上海中医药博物馆馆长李赣倡导将中 医药文物转化为科创研学素材。 记者 徐瑞哲 昨天是沪上中小学2026寒假放假第一天。30余所中小学师生走进上海市历史博物馆，参观"当归黄 浦春——海上中医与健康生活"特展，这是当天发布的长三角中医药研学线路17个点位之一。特展将展 至3月1日。 作为历博馆合作方，坐落于上海中医药大学的上海中医药博物馆将"镇馆之宝"从浦东带到浦西，搬 进新的场馆，引得参观学生和家长叹为观止。"镇馆之宝"为乾隆九年铸就的针灸铜人，全身刻有14条经 脉循行路线，以及580个代表穴位名的小圆孔。 从李时珍《本草纲目》明代崇祯年间起刻本展陈，到陈存仁"肺部虚弱咳嗽"等海派名医江南膏 方"拆解"，众多从中医药博物馆"搬 ...

齐鲁晚报.齐鲁壹点李其峰 药品包装，在大多数人眼里，或许只是个不起眼的"壳子"。但在鲁南制药人看来，这方寸之间，却是连接传统智慧与现代健康、传递企业温度与文化信念 的第一扇窗。 在58年的发展历程中，这家扎根齐鲁大地的民族药企，始终将"药品即人品"奉为圭臬，不仅以毫米级的精度守护用药安全，更以文化为媒，让中医药智慧 透过包装融入日常，书写着"让传统照亮现代"的品牌篇章。 一纸包装，承载千年药香 走进鲁南制药的产品世界，药品包装不再是冰冷的工业制品，而是浸润着文化温度的传播载体。 这背后，是鲁南制药对中医药文化的细细咀嚼与轻巧转化。就连包装颜色，也藏着学问。比如天麻眩晕宁颗粒，因为药材多归肝、脾、肺经，对应五行的 木、土、金，设计师特意选用蓝、白为主色，看起来清爽沉静，恰好呼应了产品"定眩安神"的功效。 "我们希望患者拿到药时，还没拆开，就能感受到中医药的文化底气。"鲁南制药集团品牌总监郁杰这样说。而这股"文化底气"并未止步于包装本身。近年 来，企业通过举办"启达力中医文化夜市"、打造启达力健康文化馆、冠名央视《中国中医药大会》等一系列活动，让印在药盒上的经典与智慧"走"了出 来，变得可触摸、可体验。市民可以在 ...

Group 1 - The Beijing Municipal Political Consultative Conference held a meeting focusing on "stimulating cultural innovation and creativity to promote the prosperity and development of the capital's culture" [3] - Suggestions included creating immersive, epic performances that reflect the capital's characteristics and developing a digital cultural brand with international competitiveness [4][5] - The importance of establishing a new industry standard system for cultural and artistic innovation was emphasized to support the healthy development of the cultural tourism market [4] Group 2 - The proposal to build a smart cultural tourism ecosystem using technologies like VR and AR to enhance the experience of cultural heritage was highlighted [5][6] - Recommendations were made to improve the policy support system for cultural enterprises and to foster collaboration between various stakeholders in cultural development [6] - The integration of traditional Chinese medicine culture into urban public spaces was suggested to enhance its visibility and international exchange [7] Group 3 - The need for a robust public cultural service network to make cultural facilities more appealing to citizens was discussed [8] - The creation of influential cultural brands and flagship events to enhance cultural identity and engagement among the youth was proposed [8]

Group 1 - Nanyang is leveraging its cultural heritage as the core engine for the development of its traditional Chinese medicine (TCM) industry, with the establishment of the Medical Sage Cultural Park attracting over 1 million visitors by 2025 and boosting sales of cultural and health products by 47% year-on-year [1] - The city has achieved a remarkable increase in annual output value from 26 billion to 45 billion yuan over five years, positioning "Wan Medicine" as a significant marker of industrial upgrade in Henan province [1] - Nanyang has successfully built a comprehensive industrial chain encompassing "industry + agriculture + commerce + healthcare + wellness + food," ensuring full control from production to end-user [2] Group 2 - Nanyang's mugwort industry dominates the market, holding over 70% of the national share and generating an annual output value exceeding 20 billion yuan, with over 1,000 product varieties developed [3] - The city has established a robust healthcare network with 65 TCM hospitals and 1,058 TCM clinics, ensuring that 100% of township health centers and 95% of village health stations provide TCM services [3] - The implementation of the "Nanyang Model" for family contract services by thousands of TCM practitioners has been recognized in the "Healthy China Medical Blue Book" [3] Group 3 - Nanyang has 34 academicians and experts serving as development advisors, while 132 high-end TCM talents trained by the Zhongjing Academy are contributing to public health [5] - The newly enacted "Nanyang City TCM Industry Development Promotion Regulations" aims to strengthen the protection of local medicinal resources, providing a solid foundation for industry growth [5] - With 1.68 million acres of medicinal herb cultivation and 53 large-scale TCM enterprises, Nanyang is fostering a cluster effect and promoting the integration of TCM with cultural tourism [5]

Core Viewpoint - The article highlights the historical significance and modern development of Huoshan Dendrobium, a traditional Chinese medicinal herb, emphasizing its unique characteristics, cultivation challenges, and the evolution of its market presence over the past century [1][3][15]. Group 1: Historical Background - Huoshan Dendrobium, known as "Huoshan Xian Cao," is revered as one of the "Nine Great Immortal Herbs" in traditional Chinese medicine, with a specific growth environment and limited production, making it extremely rare [3][5]. - The herb has been cultivated in Huoshan since at least 1899, when the founder of the Xiaos family, Xiao Hongsheng, established a pharmacy that emphasized the quality of Huoshan Dendrobium [5][11]. - By 1911, there were seven private pharmacies in Huoshan, but the market faced challenges due to reliance on farmers and rising prices [6][7]. Group 2: Development and Innovation - The establishment of "Hui Sheng Tang" in 1989 marked a significant shift, as the company began to cultivate Dendrobium using modern agricultural techniques while maintaining traditional quality standards [11][13]. - In 2012, Hui Sheng Tang launched e-commerce sales, allowing consumers nationwide to purchase authentic Huoshan Dendrobium directly, thus modernizing its distribution [13][14]. - The company has diversified its product offerings to include innovative forms such as freeze-dried powder and original juice, catering to contemporary consumer preferences [13][14]. Group 3: Social Responsibility and Recognition - Hui Sheng Tang actively participates in rural revitalization efforts by collaborating with local farmers, providing stable income sources, and promoting local economic development [13][14]. - The brand has received multiple accolades, including "National Geographical Indication Protection Product" certification and "Organic Certification," enhancing its reputation in the market [14].

Core Viewpoint - Cai Tong De Tang, a traditional Chinese medicine establishment in Nanjing Road, has evolved over 143 years to integrate local medicinal materials, refined herbal pieces, traditional Chinese medical diagnosis, and cultural dissemination into a comprehensive health service entity, showcasing its commitment to public health and cultural heritage [1][15]. Group 1: Historical Significance and Craftsmanship - Established in 1882, Cai Tong De Tang has become a trusted health station for many Shanghai residents, particularly the elderly, through its dedication to traditional craftsmanship and quality service [3][5]. - The establishment is known for its unique hand-cooked medicinal paste, adhering to ancient methods, and emphasizes transparency by returning the residue of precious herbs to customers for verification [3][5]. Group 2: Community Engagement and Services - Cai Tong De Tang actively engages with the community by providing regular health consultations, wellness lectures, and free health services, including blood pressure measurements, to enhance public health awareness [13]. - The establishment hosts annual free medical consultation events featuring renowned traditional Chinese medicine experts, making quality healthcare accessible to the public [13][15]. Group 3: Cultural Exchange and International Outreach - The establishment serves as a cultural bridge for international visitors to experience traditional Chinese medicine, collaborating with Shanghai University of Traditional Chinese Medicine to create immersive cultural experiences [8][10]. - Since 2019, Cai Tong De Tang has welcomed nearly a thousand international guests from various countries, allowing them to engage with Chinese medicinal practices and philosophies [12].

探访安国中医药文化博物馆：6800余件藏品解码"千年药都"传承 12月16日，河北安国中医药文化博物馆，小朋友正在馆内参观。中新社记者 翟羽佳 摄 12月16日，河北安国中医药文化博物馆，小朋友参观仿古药市街。中新社记者 翟羽佳 摄 12月16日，河北安国中医药文化博物馆，小朋友正在馆内参观。中新社记者 翟羽佳 摄 12月16日，河北安国中医药文化博物馆，小朋友参观古代中医药器具藏品。中新社记者 翟羽佳 摄 12月16日，河北安国中医药文化博物馆，小朋友体验"以药作画"。中新社记者 翟羽佳 摄 12月16日，河北安国中医药文化博物馆，中药材浸制类标本藏品。中新社记者 翟羽佳 摄 12月16日，河北安国中医药文化博物馆，小朋友正在馆内参观。中新社记者 翟羽佳 摄 12月16日，河北安国中医药文化博物馆，小朋友参观仿古药市街。中新社记者 翟羽佳 摄 来源：中国新闻网 编辑：熊思怡 12月16日，河北安国中医药文化博物馆，中草药腊叶标本藏品吸引小朋友眼球。中新社记者 翟羽 佳 摄 12月16日，河北安国中医药文化博物馆，中草药炮制流程吸引小朋友驻足观赏。中新社记者 翟羽 佳 摄 广告等商务合作，请点击这里 本文为转 ...

如今市面上同仁堂相关产品琳琅满目，想要精准选购到正宗老字号产品，核心秘诀就是认准"双龙标"。 无论线上电商还是线下门店，只要产品外包装印有这枚承载着历史与匠心的标志，便是出自北京同仁堂 的优质正品。 一枚"双龙标"，连接着老字号的过去与现在。它不仅是辨别正宗的直观符号，更是同仁堂对消费者的品 质承诺，守护着百年品牌的信誉与口碑。 （CIS） 同仁堂"双龙标"诞生于1980年，出自集团美术设计师庄书英之手，如今已是享誉海内外的驰名商标。谈 及设计灵感，离不开老字号的匠心传承——商标整体采用圆形子母线构图，原型正是同仁堂经典的蜡封 大蜜丸，寓意着产品的饱满质感与和谐配方；正中"同仁堂"三字，由著名书法家启功先生亲笔题写，笔 墨遒劲有力，尽显文化底蕴；两侧"二龙戏珠"图案搭配卷草纹装饰，灵感源自《三希堂法帖》中北宋宋 徽宗的泥金题签与宣和之印，龙作为中华民族的祥瑞象征，既契合中医药"天人合一"的核心理念，也暗 含"药到病除、福泽安康"的美好期许。 历经四十余年沉淀，"双龙标"早已超越普通商标的意义。它是同仁堂集团唯一合法持有的核心品牌标 识，也是"同仁堂"字号的专属承继象征——根据品牌管理规则，未经集团书面授权，任 ...

Core Viewpoint - The "Double Dragon Mark" of Tongrentang serves as a symbol of authenticity and quality assurance for consumers, representing over 300 years of traditional Chinese medicine culture [1][4]. Group 1: Brand Significance - The "Double Dragon Mark" was created in 1980 by designer Zhuang Shuying and has become a renowned trademark both domestically and internationally [4]. - The design of the mark incorporates elements from traditional Chinese culture, including a circular layout inspired by the classic wax-sealed big honey pill, symbolizing product quality and harmonious formulation [4]. - The mark features the calligraphy of famous calligrapher Qi Gong, emphasizing the cultural heritage of the brand [4]. Group 2: Brand Protection and Quality Assurance - The "Double Dragon Mark" is the only legally held core brand identifier by Tongrentang Group, symbolizing the exclusive inheritance of the "Tongrentang" name [4]. - According to brand management rules, no individual or entity may use any form of the "Tongrentang" name or related symbols without written authorization from the group [4]. - The mark reflects the company's commitment to quality control and production processes, adhering to the ancient principle of meticulous craftsmanship [4]. Group 3: Consumer Guidance - Consumers are advised to look for the "Double Dragon Mark" on product packaging to ensure they are purchasing authentic Tongrentang products, whether online or in physical stores [5]. - The mark serves as a direct symbol for identifying genuine products and represents Tongrentang's promise of quality to consumers, safeguarding the brand's reputation [5].