在繁华的南京路步行街，一座飞檐斗拱、古韵悠然的建筑——蔡同德堂，已静静矗立了143年。自1882 年创立以来，它不仅以"医药惠民、同心同德"的祖训立身，更在时代变迁中，发展成为融道地药材、精 制饮片、中医诊疗、文化传播于一体的中医药健康服务综合体。这里，既是守护市民健康的"老伙计"， 也是向世界展示中医药文化的"会客厅"；既有代代相传的匠心技艺，也有深入社区的温情脉脉。蔡同德 堂正以其深厚的底蕴与多元的实践，诠释着一家百年老店的时代担当。 位于南京路步行街上的蔡同德堂 承古韵·匠心守护信赖根脉 踏入蔡同德堂，时光仿佛慢了下来。空气中萦绕着草木的清香，老式"格斗"药柜、竹编药匾、紫铜锅等 器具，无声述说着历史的厚重。这里是非物质文化遗产"手工煎膏技艺"的传承之所，也是众多上海市 民，尤其是银发群体信赖数十年健康驿站。 这份信赖，源于对极致的坚守。每年秋冬，老顾客们如约而至，只为那一罐遵循古法、手工慢熬的定制 膏方。从"浸、煎、榨、化、滤、熬、收"的七字诀，到"煎膏状元"樊杰、"黄浦工匠"徐雄杰等一代代药 师的匠心演绎，每一道工序都凝结着时间与心血。更为人称道的是其"贵细药材煎后必返"的承诺，将名 贵药材的药渣交 ...

探访安国中医药文化博物馆：6800余件藏品解码"千年药都"传承 12月16日，河北安国中医药文化博物馆，小朋友正在馆内参观。中新社记者 翟羽佳 摄 12月16日，河北安国中医药文化博物馆，小朋友参观仿古药市街。中新社记者 翟羽佳 摄 12月16日，河北安国中医药文化博物馆，小朋友正在馆内参观。中新社记者 翟羽佳 摄 12月16日，河北安国中医药文化博物馆，小朋友参观古代中医药器具藏品。中新社记者 翟羽佳 摄 12月16日，河北安国中医药文化博物馆，小朋友体验"以药作画"。中新社记者 翟羽佳 摄 12月16日，河北安国中医药文化博物馆，中药材浸制类标本藏品。中新社记者 翟羽佳 摄 12月16日，河北安国中医药文化博物馆，小朋友正在馆内参观。中新社记者 翟羽佳 摄 12月16日，河北安国中医药文化博物馆，小朋友参观仿古药市街。中新社记者 翟羽佳 摄 来源：中国新闻网 编辑：熊思怡 12月16日，河北安国中医药文化博物馆，中草药腊叶标本藏品吸引小朋友眼球。中新社记者 翟羽 佳 摄 12月16日，河北安国中医药文化博物馆，中草药炮制流程吸引小朋友驻足观赏。中新社记者 翟羽 佳 摄 广告等商务合作，请点击这里 本文为转 ...

如今市面上同仁堂相关产品琳琅满目，想要精准选购到正宗老字号产品，核心秘诀就是认准"双龙标"。 无论线上电商还是线下门店，只要产品外包装印有这枚承载着历史与匠心的标志，便是出自北京同仁堂 的优质正品。 一枚"双龙标"，连接着老字号的过去与现在。它不仅是辨别正宗的直观符号，更是同仁堂对消费者的品 质承诺，守护着百年品牌的信誉与口碑。 （CIS） 同仁堂"双龙标"诞生于1980年，出自集团美术设计师庄书英之手，如今已是享誉海内外的驰名商标。谈 及设计灵感，离不开老字号的匠心传承——商标整体采用圆形子母线构图，原型正是同仁堂经典的蜡封 大蜜丸，寓意着产品的饱满质感与和谐配方；正中"同仁堂"三字，由著名书法家启功先生亲笔题写，笔 墨遒劲有力，尽显文化底蕴；两侧"二龙戏珠"图案搭配卷草纹装饰，灵感源自《三希堂法帖》中北宋宋 徽宗的泥金题签与宣和之印，龙作为中华民族的祥瑞象征，既契合中医药"天人合一"的核心理念，也暗 含"药到病除、福泽安康"的美好期许。 历经四十余年沉淀，"双龙标"早已超越普通商标的意义。它是同仁堂集团唯一合法持有的核心品牌标 识，也是"同仁堂"字号的专属承继象征——根据品牌管理规则，未经集团书面授权，任 ...

历经四十余年沉淀，"双龙标"早已超越普通商标的意义。它是同仁堂集团唯一合法持有的核心品牌标识，也是"同仁堂"字号的专属承继象征——根据品牌管 理规则，未经集团书面授权，任何单位和个人都不得以任何形式使用"同仁堂"相关字样及图案标识。这枚标志的背后，是"炮制虽繁必不敢省人工，品味虽 贵必不敢减物力"的古训坚守，更是同仁堂集团对生产、品控、研发的全流程严格把控。 如今市面上同仁堂相关产品琳琅满目，想要精准选购到正宗老字号产品，核心秘诀就是认准 "双龙标"。无论线上电商还是线下门店，只要产品外包装印有 这枚承载着历史与匠心的标志，便是出自北京同仁堂的优质正品。 一枚"双龙标"，连接着老字号的过去与现在。它不仅是辨别正宗的直观符号，更是同仁堂对消费者的品质承诺，守护着百年品牌的信誉与口碑。 校检：韩京华 陈沙 转自：北京日报客户端 "想买正宗同仁堂，认准'双龙标'准没错！"这是消费者间口口相传的选购秘诀。作为中华老字号的标志性符号，同仁堂"双龙标"不仅是产品的 "身份认证"， 更承载着三百年中医药文化的传承。它的背后，藏着怎样的设计巧思与品牌坚守？ 同仁堂"双龙标"诞生于1980年，出自集团美术设计师庄书英之手，如今 ...

Core Points - The second "Xingfu in Huashi" Traditional Chinese Medicine (TCM) Cultural Service Month was launched on October 12, featuring a main venue and three sub-venues to provide residents with a new health culture experience that integrates diagnosis, experience, and research [1] - The initiative marks an upgrade from "centralized services" to "regular coverage" in the TCM service network, with eight "Xingxiang Xiaowu" plaques awarded to community representatives [5] - A joint meeting was established with 26 organizations, including health service centers and TCM clinics, to create a professional service network [7] Community Engagement - Over the past year, the Dongdan TCM Clinic has dispatched more than 800 medical personnel, conducted over 200 health lectures and themed free clinics, and provided consultations to over 12,000 residents [7] - The innovative TCM night market received over 200 visitors in a single day, and 30 sessions of the "Little Doctor" research class attracted more than 500 children, promoting TCM culture in daily life [7] - The sub-venue TCM market continued the first session's theme of "delicious, fun, useful, and beautiful," integrating TCM experiences into everyday life [7] Educational Initiatives - The 31st session of the "Little Doctor" research class included children learning about TCM history and identifying acupuncture points, with a new herbal planting practice added this year [9] - Street and health leaders participated in planting nine types of herbal seedlings, symbolizing the transmission of TCM culture and the importance of deep-rooted education [9] - Children engaged in hands-on activities, such as making sachets with medicinal herbs, to understand the practical application of TCM [12]

Core Viewpoint - Beijing Tongrentang's collaboration with the Guangzhou Tianhe District Fire Rescue Bureau highlights a new paradigm in public welfare, merging traditional Chinese medicine with fire safety education to promote social responsibility [1][11]. Group 1: Event Overview - The event featured a public welfare short film that creatively combined the wisdom of traditional Chinese medicine with fire safety concepts, emphasizing the idea of prevention [1]. - A painting competition during the event engaged over a hundred students, showcasing their creativity and enthusiasm for public welfare [3]. - Awards such as the "Jingniu Firelight Award," "Jingniu Spark Award," and "Jingniu Fire Award" were established to encourage student participation [5]. Group 2: Educational Initiatives - A unique "health and fire prevention" workshop was conducted, integrating traditional Chinese health wisdom with practical advice for students [5][11]. - Interactive zones were set up to enhance engagement, including activities like using water guns to knock down "fire symptom" signs and quizzes on fire safety [9]. - On-site health consultations were provided by experts from Beijing Tongrentang, addressing common health issues faced by university students [11]. Group 3: Brand Engagement and Impact - The "Jingniu Fire Prevention Station" effectively reached the core campus demographic, generating positive responses and deepening brand message penetration [7]. - The event's design transformed traditional education into an immersive experience, aligning with the brand's commitment to engage with younger audiences [11]. - Beijing Tongrentang aims to continue its efforts in revitalizing its brand while contributing to public welfare initiatives [11].

Core Viewpoint - The event "京彩中医 御苑新绎" at Xiyuan Hospital showcases traditional Chinese medicine (TCM) techniques and promotes health services, integrating cultural heritage with modern wellness practices [1][3] Group 1: Event Overview - The event is organized by the Beijing Administration of Traditional Chinese Medicine and the Haidian District People's Government, featuring various TCM activities and cultural experiences [1] - It includes the 16th Medicinal Paste Health Culture Festival and the Beijing TCM Cultural Consumption Season, aimed at enhancing public awareness and accessibility to TCM [1][3] Group 2: Activities and Engagement - Activities include performances, interactive sessions, and experience zones where attendees can engage with TCM practices such as ear acupressure and guasha [2] - The event features a "Blood Vessel Awakening" experience area and a "Fortune Star 'Paste' Shine" area, where participants can learn about medicinal paste formulation and benefits [2] - Experts provide one-on-one health consultations and demonstrations of traditional exercises, enhancing public understanding of TCM's role in health management [2]

Core Viewpoint - The article highlights the commitment of Hongjitang Pharmaceutical Group to preserve and innovate traditional Chinese medicine (TCM) culture, particularly through the establishment of the Bian Que Memorial Hall and related cultural activities in Shandong, emphasizing the company's role in promoting TCM heritage and its modern applications [1][4][11]. Group 1: Cultural Initiatives - Hongjitang Pharmaceutical Group launched the Hongjitang Cultural Experience Week on September 23, coinciding with the upcoming 2025 Shandong "Bian Que's Hometown" TCM Cultural Experience Week [1]. - The newly established Bian Que Memorial Hall and other facilities aim to honor the legacy of Bian Que, a historical figure in TCM, and to promote the innovative development of TCM [1][4]. - The company has rebuilt the Bian Que Memorial Hall to pay tribute to the historical significance of Bian Que and to fulfill its responsibility in TCM cultural transmission [4][5]. Group 2: Product and Service Development - Hongjitang has developed a comprehensive health product matrix that includes health foods and traditional Chinese medicines, aligning with Bian Que's medical philosophy of "preventing disease, treating potential diseases, and curing existing diseases" [7]. - The company has established a museum dedicated to traditional Chinese medicine slices, showcasing the history, quality standards, and production techniques of TCM [8][10]. - Hongjitang has created an ecological circle for authentic medicinal materials, ensuring quality control from cultivation to medication through a standardized production and traceability system [10]. Group 3: Community Engagement and Recognition - The "Hongji Yueyang" TCM health consumption scene has been recognized as one of the top 100 new consumption scenes in the country, integrating ecological tourism and cultural festivals [11][13]. - The company actively participated in the preparation for the cultural tourism experience week, setting up dedicated booths to promote TCM health knowledge and engage the public [13]. - Hongjitang's initiatives are seen as exemplary practices in advancing TCM innovation and quality development, contributing to the broader "Healthy China" strategy [13].

Group 1 - The forum titled "Inheritance of Traditional Chinese Medicine Culture and Development" was held, focusing on promoting transparency and quality assurance in the TCM industry [1][10] - The launch of the "TCM Traceability Live Room" aims to enhance public trust in TCM products and facilitate a direct connection between consumers and the source of TCM products [5][12] - The event featured speeches from industry leaders and experts, emphasizing the importance of digital technology in modernizing TCM practices and ensuring product quality [3][14] Group 2 - The company, Chaopin Network, is committed to building an intelligent health service system that connects the source of TCM products directly to households, focusing on the silver economy and family health services [5][14] - The forum served as a platform for discussing the standardization and transparency of TCM, with a roundtable dialogue on the practices and prospects of traceability for authentic medicinal materials [10][12] - The event significantly enhanced Chaopin Network's credibility and influence in the TCM sector, showcasing its dedication to empowering traditional medicine through e-commerce [14]

Group 1 - The core viewpoint of the articles highlights the successful integration of traditional Chinese medicine (TCM) into rural revitalization efforts in Lou Tower Town, showcasing the "Lou Ying+" system as a model for cultural transmission and development [1][2] - Lou Tower Town has established itself as a center for Lou Ying's medical culture, hosting seminars and publishing works to promote the "Lou Ying School" as part of the "Xiaoran Medical School" [1] - The town is developing a TCM health and wellness town, cultivating medicinal plant bases, and attracting companies to create a comprehensive health industry that includes accommodation and tourism [1] Group 2 - Educational initiatives such as the "Learning TCM with Taigong" series have been launched, with local schools incorporating TCM into their curriculum through practical experiences [2] - The establishment of a Chinese herbal medicine planting garden and experiential learning facilities at Daitong Primary School aims to engage students in the preservation and transmission of Lou Ying's TCM culture [2]