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研判2025!中国牙膏包装行业产业链、发展现状、竞争格局及发展趋势分析:行业市场规模不断增长,未来将朝着高端化、智能化、环保化方向发展图]
Chan Ye Xin Xi Wang· 2025-10-05 00:32
Core Insights - The toothpaste packaging industry is experiencing rapid growth due to increasing awareness of oral health, with the market size in China projected to reach 358.50 billion yuan in 2024, a year-on-year increase of 3.6% [1][7]. - By 2025, the market size is expected to grow to approximately 370.83 billion yuan, driven by rising consumer demands for product quality and packaging design [1][7]. Industry Overview - Toothpaste packaging serves multiple functions, including product protection, user experience enhancement, brand communication, and environmental responsibility [3][7]. - The industry encompasses both inner packaging (directly in contact with toothpaste) and outer packaging (providing protection and brand display) [3][4]. Market Dynamics - The industry is influenced by rising disposable income and consumer spending in China, with per capita disposable income reaching 21,840 yuan in the first half of 2025, a nominal increase of 5.3% year-on-year [5][6]. - The demand for high-quality, eco-friendly, and personalized packaging is expected to drive the industry's transformation towards premium and sustainable solutions [6][10][13]. Competitive Landscape - The toothpaste packaging market is characterized by significant concentration, with major international players like Amcor and Tetra Pak dominating the high-end market [8][9]. - Domestic companies such as Zijiang Group and Kingfa Technology are increasingly replacing imports through technological innovation and product differentiation [9]. Industry Trends - The industry is witnessing a shift towards high-end packaging, with companies using premium materials and innovative designs to enhance product value [10]. - Smart packaging is emerging as a trend, incorporating technology like QR codes for improved consumer engagement and product traceability [11][12]. - Sustainability is becoming a key focus, with brands adopting recyclable and biodegradable materials to meet consumer and regulatory demands [13]. - Personalization is on the rise, with packaging tailored to specific consumer demographics, including children and seniors [14].