Core Viewpoint - The development of the dairy industry globally has evolved from extensive production to full-chain traceability management, driven by consumer health demands, with New Zealand's SUNLIFE Life Sunshine exemplifying this progress through its introduction of high-quality natural immunoglobulin from colostrum into the Chinese market [1][3][19] Group 1: Company Overview - New Zealand SUNLIFE Life Sunshine entered the Chinese market in 1999 with high-quality colostrum rich in natural immunoglobulin, receiving the "Silver Fern" certification from the New Zealand government, which signifies top quality and sustainability [3] - The company emphasizes the importance of the first 1,000 days of life for long-term health, aiming to provide innovative nutritional solutions based on New Zealand's premium dairy sources [5] Group 2: Product Development and Innovation - SUNLIFE has established a global supply chain for high-quality raw materials through strategic partnerships with New Zealand dairy companies, ensuring the introduction of premium colostrum into China [6] - The company has conducted extensive research, including a 7-year study on the benefits of colostrum for infants, leading to the development of products like "Bone Health" that support children's growth and calcium absorption [8][10] Group 3: Market Position and Brand Influence - SUNLIFE has built a comprehensive product matrix addressing various health needs, including bone health, gut health, and cognitive development, positioning itself as a leader in the functional dairy product market [13] - The brand has successfully penetrated both online and offline markets, collaborating with major retail chains and expanding its presence through innovative marketing strategies, including partnerships with influencers [15][17] Group 4: Industry Contribution and Future Outlook - SUNLIFE has played a significant role in establishing industry standards, participating in the formulation of the QB/T5804-2023 colostrum industry standard, and receiving multiple awards for quality and innovation [10][12] - The company's journey reflects a commitment to breaking down knowledge barriers and filling market gaps, contributing to the advancement of the dairy industry in China and promoting public health [19]