Core Viewpoint - The rise of "salty milk tea" is becoming a significant trend in the beverage industry for the autumn and winter of 2025, driven by innovative product launches from various tea and coffee brands [5][10]. Group 1: Popularity and Market Trends - "Salty milk tea" has gained substantial attention on social media platforms, with over 50 million views on Xiaohongshu and more than 160 million video plays related to the topic on Douyin [5]. - Major brands like Heytea and Luckin Coffee are introducing unique salty milk tea products, with Heytea launching two new flavors that quickly sold out in some locations [10][12]. - Other brands, including Cha Bai Dao and Nayuki, have also released salty milk tea products that have been well-received, with Cha Bai Dao's offerings selling over 1 million cups within 10 days of launch [12][15]. Group 2: Industry Dynamics and Consumer Behavior - The introduction of salty milk tea is a response to the increasing product homogeneity in the ready-to-drink beverage market, where brands are seeking differentiation through innovative flavors [16]. - Salty milk tea appeals to consumers who are experiencing "taste fatigue" from overly sweet beverages, thus stimulating demand and boosting sales for brands [16]. - However, the popularity of salty milk tea is still largely dependent on novelty and differentiation, with mixed consumer reviews indicating that while some enjoy the flavor, others find it underwhelming [18].