Core Insights - Vital Farms announced a long-term sales goal of $2 billion by 2030, indicating a projected annual revenue growth rate of approximately 20% [2] - The company's stock dropped 9% following the announcement due to a revenue guidance of $760 million for the current year, which fell short of analysts' expectations of $776 million [4] - The revenue shortfall is attributed to a transition to a new enterprise resource planning system, expected to cause temporary disruptions [4][5] Company Overview - Vital Farms is the leading brand in pasture-raised eggs in the U.S., collaborating with 575 family farms and emphasizing sustainable farming and ethical treatment of animals [7] - As a public benefit corporation (PBC), Vital Farms aims to create long-term value for all stakeholders, including farmers, consumers, and shareholders [7] Financial Performance - The company has experienced significant growth, with sales increasing by 34% annually over the past five years and by 37% in the latest quarter [8] - Currently trading at 24 times earnings, Vital Farms presents an intriguing growth opportunity, especially if it can achieve its ambitious sales projections [8]