Core Viewpoint - The article highlights the issue of "pseudo-experts" in agricultural technology on short video platforms, who mislead farmers into purchasing ineffective or harmful products, emphasizing the need for better regulation and oversight from these platforms [4][6][7]. Group 1: Pseudo-Experts and Their Impact - Farmers have been misled by so-called "agricultural technology experts" on short video platforms, resulting in the purchase of ineffective products like a "special insecticide" that turned out to be a water-soluble fertilizer using another company's registration number [5][6]. - The proliferation of pseudo-experts undermines the credibility of genuine agricultural technicians, leading to confusion among farmers about whom to trust for accurate agricultural advice [10][11]. Group 2: Platform Regulation Failures - The platforms exhibit a severe lack of content regulation, allowing pseudo-experts to spread misinformation and promote substandard agricultural products without proper oversight [8][12]. - The algorithms used by these platforms prioritize engagement over accuracy, enabling pseudo-experts to gain more visibility than qualified professionals, which exacerbates the problem [16][18]. Group 3: Consequences of Misinformation - The promotion of ineffective agricultural products can lead to significant agricultural damage, such as crop failures and pesticide residue issues, which harm market reputation and consumer health [14][15]. - The article argues that the platforms should bear responsibility for the consequences of promoting these harmful products [15]. Group 4: Recommendations for Improvement - It is crucial to establish a verification system for self-proclaimed experts and improve the review mechanisms for agricultural products listed on these platforms [20][21]. - The recommendation includes optimizing algorithmic recommendations to favor certified experts, thereby cutting off the profit chain for pseudo-experts [23][24].