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中国银联:银发消费呈现三大趋势
Xin Hua Cai Jing· 2025-06-14 01:37
Group 1 - The core viewpoint of the articles highlights the emerging trends in the silver economy, emphasizing the "vibrant silver" characteristics of the elderly population, where their needs are driven more by "well-off" and "leisure" rather than just aging [1] - The spending structure of the elderly population is characterized by a high proportion of self-indulgent expenditures, with cultural and tourism consumption making up a significant part of their annual spending [1] - There is a high level of digitalization in the lives of the elderly, with surveys indicating a strong recognition and acceptance of e-commerce and internet healthcare among this demographic [1] Group 2 - The future strategy focuses on building a comprehensive elderly-friendly ecosystem centered around "suitable for the elderly, beneficial to the elderly, assisting the elderly, and elderly care" [2] - The plan includes creating a comprehensive elderly service brand under UnionPay, supporting banks in issuing specialized pension cards and conducting activities that enhance benefits [2] - There will be an emphasis on improving the acceptance environment for elderly services, expanding coverage in key service areas such as meal assistance, public payments, social security payments, and healthcare [2]