Core Insights - The Mid-Autumn Festival is witnessing a surge in the sales of low-sugar mooncakes, driven by a growing health trend among consumers [1][3] - The demand for healthier mooncake options reflects a shift in consumer attitudes towards health and wellness, with 73% of consumers prioritizing ingredient healthiness [3][4] Market Trends - Many supermarkets in Nanchang are offering a variety of low-sugar mooncakes, with prices ranging from a few yuan to 300 yuan, indicating a strong market presence [3] - Sales data from Meituan shows that low-sugar mooncake sales have more than doubled compared to the previous year, highlighting a significant increase in consumer interest [3] Consumer Behavior - Consumers are increasingly opting for loose mooncakes instead of large gift boxes, favoring smaller quantities and diverse flavors, which reflects a more rational purchasing approach [6] - The trend towards low-sugar mooncakes is particularly noted among younger consumers and those with health concerns, such as diabetes [3][4] Industry Response - Companies are adapting to consumer preferences by collaborating with filling manufacturers to create low-sugar mooncake options [4] - Some hospitals are also entering the market with health-focused mooncake offerings, such as traditional Chinese medicine-inspired mooncakes [4]