Core Insights - Chaoyang District has implemented a pilot service mechanism to optimize the approval process for non-large events in commercial areas, aiming for a more inclusive and prudent regulatory approach [1][2] - The pilot program supports businesses with operating licenses to conduct unique activities within their designated land areas, while also streamlining outdoor advertising processes [1] - The first batch of pilot commercial areas includes nine locations, with Chaoyang Joy City being highlighted for its successful events and increased rental rates [2] Group 1 - The Chaoyang District Commerce Bureau has issued a "Whitelist" working plan to facilitate event approvals in commercial areas [1] - The plan encourages businesses to take responsibility for compliance with safety and environmental regulations while promoting distinctive business activities [1] - The pilot program aims to enhance service quality and consumer rights protection within the commercial areas [1] Group 2 - Chaoyang Joy City has seen a 100% increase in rental rates and has hosted over 20 unique events since the summer, with projected sales exceeding 50 million [2] - The diverse and high-quality events have become popular among young people in Beijing, contributing to a 10% increase in foot traffic [2] - Other commercial areas included in the pilot program are Huamao Center, Chaoyang Heshenghui, Liangma River International Style Waterfront, Blue Harbor, Sanlitun Taikoo Li, Youtang Shopping Center, Changying Tianjie, and THE BOX [2]