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(新春走基层)四川:传统年味儿“活”起来
Zhong Guo Xin Wen Wang· 2026-02-13 00:23
Core Viewpoint - The article highlights how Sichuan province is revitalizing traditional cultural elements during the Spring Festival by integrating them into interactive and engaging experiences, transforming static cultural symbols into lively participatory events [2][6]. Group 1: Cultural Integration and Innovation - Sichuan is utilizing creative design and novel formats to incorporate traditional elements into cultural tourism displays and consumer experiences, making them more interactive and relatable [2]. - Mianzhu, known for its woodblock New Year paintings, is showcasing these artworks through digital technology, allowing visitors to engage with the art in a dynamic way [2][3]. - The Mianzhu New Year Painting Museum features a digital exhibition where visitors can interact with animated scenes from traditional New Year celebrations, enhancing their understanding of the cultural heritage [2]. Group 2: Local Attractions and Events - In Deyang's Guanghan City, the historical Black Tower Street has been revitalized, offering a blend of local history and modern experiences, including themed beverages that reflect traditional narratives [2][3]. - The Black Tower Street hosts daily performances during the Spring Festival, including music concerts and traditional shows, creating a vibrant atmosphere that attracts both locals and tourists [3]. - The 2026 Empress Dowager Lantern Festival in Guangyuan is another highlight, featuring colorful lantern displays and performances that celebrate local culture, drawing significant visitor interest [6][7]. Group 3: Engaging Younger Audiences - The lantern festival incorporates elements that appeal to younger demographics, such as interactive games and modern interpretations of traditional symbols, fostering a connection between the past and contemporary culture [7]. - The introduction of playful Q-version characters and engaging activities at the lantern festival enhances the overall experience, making traditional culture more accessible and enjoyable for younger audiences [7].