Core Viewpoint - The Mianzhu New Year Painting Festival, a cultural event celebrating traditional Chinese art, has become a significant attraction for both local and international tourists, showcasing the integration of heritage and modernity in cultural tourism [1][2]. Group 1: Festival Overview - The 25th Mianzhu New Year Painting Festival features over 100 online and offline activities, promoting cultural tourism and inviting visitors to experience the blend of intangible cultural heritage and festive traditions [1][2]. - The festival has become a cultural staple for locals, starting from the 23rd day of the twelfth lunar month, with a grand parade featuring 32 groups and over 1,400 performers [2]. Group 2: Economic Impact - The Mianzhu New Year Painting industry generated over 37 million yuan in output value by the end of last year, with more than 40 workshops and over 1,500 practitioners involved [2]. - The festival attracts over 12 million visitors, contributing significantly to the local economy and tourism sector [2]. Group 3: Cultural Significance - Mianzhu woodblock painting, recognized as one of China's four major New Year paintings, was included in the national intangible cultural heritage list in 2006, showcasing its historical and artistic importance [3]. - The festival promotes the transmission and innovation of traditional crafts, with artists developing modern products like ceramic fridge magnets and 3D coffee art, appealing to younger audiences [3][4]. Group 4: Technological Integration - The use of creative design and digital technology enhances the traditional art form, with interactive exhibits allowing visitors to engage with the artwork in innovative ways [4]. - The integration of 3D technology in the Mianzhu New Year Painting Museum provides an immersive experience, revitalizing traditional culture through modern means [4]. Group 5: Future Prospects - Mianzhu is committed to preserving cultural roots while stimulating innovation, ensuring that ancient art forms are integrated into contemporary life [5].

(新春走基层)四川：传统年味儿"活"起来 中新网成都2月12日电 (单鹏 秦梓恒)"喝一杯年画咖啡，把绵竹的非遗和年味都喝进心里。"在四川德阳 绵竹市的年俗书局里，一杯年画咖啡不仅是味蕾的享受，更是文化的沉浸——3D咖啡打印机正将《财 神送福》《骑车仕女》等绵竹年画元素"绘制"于奶泡之上。 新春期间，四川多地通过创意设计与新颖形式，将传统元素融入文旅展示、公共体验与消费场景中，让 原本静态的文化符号变成可参与、可感知的体验。传统不再只是被观赏的"老样子"，而是在互动与巧思 中变得鲜活亲切，为人们带来别具一格的新春感受。 绵竹以木版年画闻名，但"画"出来的中国年，已不再局限于纸上。绵竹年画博物馆的数字展厅里，利用 3D技术动起来的《迎春图》，将古代过年迎春、报春、游春、打春的情景生动再现；站在展厅，游客 对着年画轻轻挥手，画中仕女、寿星、敲锣打鼓的送亲鼠队等形象跃然而出；小朋友们则在展厅屏幕上 玩起了贴年画小游戏，在互动中了解年画制作工艺、感受年俗文化。 广元市文旅康养集团总经理王国章介绍，本届灯会深挖武则天文化、蜀道风骨等本土文脉，将其融入彩 灯造景与场景演绎，推出Q版媚娘巡游、英歌舞等鲜活形式，让千年文化从 ...