Core Viewpoint - The article highlights the upcoming "Harvest Festival" in Zhanjiang on September 23, 2025, which aims to celebrate agricultural achievements and promote local agricultural products under the "Zhanpin" brand. Group 1: Event Overview - The "Harvest Festival" will take place at Jinsha Bay Laolishi Square, featuring creative agricultural product displays and cultural performances [5][6][7]. - The event will include the "Zhanpin" market, showcasing a variety of local delicacies and innovative products, inviting visitors to experience the unique flavors of Zhanjiang [11][13][20]. Group 2: Promotion and Marketing Strategy - A key highlight of the event is the "Zhanpin Recommendation Officer" initiative, which will involve local influencers and food bloggers promoting Zhanjiang products through live streaming [30][32][34]. - This initiative aims to create a new agricultural product promotion system that combines government guidance, market-driven approaches, and media empowerment, facilitating the entry of "Zhanpin" products into major markets in the Greater Bay Area [36][37]. Group 3: Product Focus - Zhanjiang chicken is emphasized as a flagship product, with a dedicated exhibition showcasing its unique flavor and offering free tastings to visitors [43][44][45]. - The event will also feature a variety of other local products, such as Oolong tea and passion fruit, highlighting the diverse agricultural offerings of Zhanjiang [28][29]. Group 4: Agricultural Development and Innovation - The festival will include presentations from new farmers who are leveraging technology to enhance agricultural productivity and share their success stories [48][50]. - The event aims to demonstrate the transition from traditional agriculture to brand and digital agriculture, showcasing the potential for rural development and increased farmer income [53][55].