Core Viewpoint - Zhanjiang is experiencing a significant agricultural harvest, with a total agricultural output value of 52.946 billion yuan in the first half of the year, reflecting a year-on-year growth of 4.4% [6][7]. Group 1: Agricultural Production - The city has a strong agricultural foundation, being the largest grain-producing city in Guangdong, with a grain planting area of 4.2644 million mu and a total output of 1.5958 million tons, accounting for 12.15% of the province's total output [20][21]. - The tropical crop industry is particularly competitive, with a fruit planting area of 1.7844 million mu and a total output of 3.4556 million tons, where pineapple production accounts for nearly 90% of the province's total [22]. - The vegetable planting area is 2.5549 million mu, with a total output of 4.8537 million tons, ranking first in the province [23]. Group 2: Livestock and Aquaculture - The livestock industry has a total output value of 17.079 billion yuan, with cattle and sheep output ranking first in the province [26]. - Zhanjiang is recognized as the "Capital of Chinese Prawns," leading the nation in seven indicators related to shrimp seedling production, breeding area, and processing scale [27]. Group 3: Value Addition and Branding - The city has established 26 modern agricultural industrial parks, with 4 at the national level and 22 at the provincial level, leading the province in quantity [42]. - The agricultural product processing industry is projected to reach an output value of 66.722 billion yuan in 2024, forming four industrial clusters with over 10 billion yuan in value [43]. - The "Zhanpin" brand has recognized 176 products, with online retail sales of agricultural products reaching 1.6 billion yuan, a year-on-year increase of 39.8% [49][50]. Group 4: Rural Development and Innovation - The city has accelerated rural operations, establishing 41 strong town and rich village companies, and 222 benchmark family farms, ranking second in the province [60][61]. - The total income of rural collective economies is projected to reach 1.167 billion yuan in 2024, reflecting a year-on-year growth of 5.9% [62]. - Zhanjiang is transforming traditional agriculture into modern agriculture, with multiple billion-yuan agricultural industrial clusters being cultivated [68].

Core Viewpoint - The article invites global buyers to participate in the "Celebration of the 2025 Chinese Farmers' Harvest Festival" in Zhanjiang, showcasing the region's agricultural products and promoting business opportunities [5][6][41]. Group 1: Event Details - The event will take place on September 23, 2025, at the Jinsha Bay Laolishi Square in Zhanjiang [43][44]. - It aims to create a platform for high-efficiency supply and demand matching, showcasing Zhanjiang's rural revitalization achievements [30][34]. Group 2: Agricultural Resources and Products - Zhanjiang boasts 6.32 million acres of fertile land and a coastline of 1,195.26 kilometers, making it a rich agricultural hub [4]. - The region has developed a public brand system called "Zhanpin," which includes 176 recognized brands, with 31 being regional public brands and 145 product brands [15][13]. - In 2024, the "Zhanpin" brand is expected to achieve a sales revenue of approximately 10.6 billion yuan, with 12 products each generating over 100 million yuan in sales [22][24]. Group 3: Industry Significance - Zhanjiang is a key player in Guangdong's agricultural industry, with 9 out of 20 major modern agricultural industry clusters located in the region, including sweet potatoes, lychees, and prawns [18][19]. - The region is recognized for its stable agricultural resources and strong supply capabilities, positioning it as a prime selection destination for industry buyers [26]. Group 4: Engagement and Experience - The festival will feature an immersive selection journey from farm to table, incorporating interactive experiences and cultural exhibitions [32][34]. - The "Zhanpin Market" will facilitate direct connections between buyers and local farmers, enhancing the efficiency of negotiations [35][36]. - The event will also leverage media and e-commerce influencers to promote Zhanjiang's agricultural products, combining offline experiences with online contracts [37][38].

Group 1 - The recognition of rural local experts in Guangdong Province for 2025 has officially started, focusing on enhancing agricultural production technology at the grassroots level to support high-quality agricultural development and increase farmers' income [4][5]. - The "Xinjiang Products Southward" event will take place in Guangzhou from September 28-30, showcasing high-quality products from Xinjiang to the Greater Bay Area [10][11]. - The "Green Food Promotion" event in Xiamen, themed "Green Food Boosts Consumption," featured high-quality agricultural products from Guangdong, attracting significant attention from buyers [26][28]. Group 2 - The establishment of modern high-standard farmland is emphasized in the agricultural development strategy, with new irrigation and drainage systems being implemented in areas like Shaoguan's Nanxiong City [30][31]. - The local economy in Longxian Town, Wengyuan County, is being supported through the cultivation of edible fungi, which is part of a broader rural revitalization initiative [15][19].

Core Viewpoint - The article highlights the upcoming "Harvest Festival" in Zhanjiang on September 23, 2025, which aims to celebrate agricultural achievements and promote local agricultural products under the "Zhanpin" brand. Group 1: Event Overview - The "Harvest Festival" will take place at Jinsha Bay Laolishi Square, featuring creative agricultural product displays and cultural performances [5][6][7]. - The event will include the "Zhanpin" market, showcasing a variety of local delicacies and innovative products, inviting visitors to experience the unique flavors of Zhanjiang [11][13][20]. Group 2: Promotion and Marketing Strategy - A key highlight of the event is the "Zhanpin Recommendation Officer" initiative, which will involve local influencers and food bloggers promoting Zhanjiang products through live streaming [30][32][34]. - This initiative aims to create a new agricultural product promotion system that combines government guidance, market-driven approaches, and media empowerment, facilitating the entry of "Zhanpin" products into major markets in the Greater Bay Area [36][37]. Group 3: Product Focus - Zhanjiang chicken is emphasized as a flagship product, with a dedicated exhibition showcasing its unique flavor and offering free tastings to visitors [43][44][45]. - The event will also feature a variety of other local products, such as Oolong tea and passion fruit, highlighting the diverse agricultural offerings of Zhanjiang [28][29]. Group 4: Agricultural Development and Innovation - The festival will include presentations from new farmers who are leveraging technology to enhance agricultural productivity and share their success stories [48][50]. - The event aims to demonstrate the transition from traditional agriculture to brand and digital agriculture, showcasing the potential for rural development and increased farmer income [53][55].

Core Viewpoint - The article highlights the successful sale of 70,000 pounds of ginseng fruit from Wu Chuan, which was previously facing a sales crisis, thanks to the efforts of a local support team that facilitated connections between farmers and markets [1][4][12]. Group 1: Sales and Market Dynamics - The ginseng fruit, characterized by its full flesh and smooth texture, was sold at an average price of 2.8 yuan per pound, with a market retail price reaching 8 yuan per pound, helping farmers recover nearly 200,000 yuan in losses [15][14]. - The support team managed to establish a procurement agreement with suppliers in the Guangzhou Jiangnan fruit wholesale market within just 36 hours [14][12]. Group 2: Agricultural Support Initiatives - Since its establishment in July 2024, the support team has implemented various measures, including production and sales connections, industry cultivation, and livelihood guarantees, to enhance local agricultural efficiency and increase farmers' income [6][7]. - The team is currently working on the construction of a rural revitalization product exhibition hall in Huangpo Town, expected to be completed by the end of June, which will showcase local agricultural products [20][21]. Group 3: Future Plans and Development - The farmer, Chen Shaohong, plans to expand his operations by raising 5,000 local chickens and is receiving assistance from the support team to connect with leading agricultural enterprises for technical support [23][24]. - The support team is also investing 3 million yuan to develop a sweet potato industry hub and a detoxified seedling laboratory, aiming to establish a national-level laboratory to address seed degeneration issues [35][36].