广货行天下， "湛品"进长沙奏 响粤湘协作乐章 _南方+_南方 plus 当咸水渔歌邂逅 铿锵鼓舞，粤式 清鲜与湘式热辣 在舌尖碰撞火 花，11亿元产销 大单见证两地产 业深度融合…… 2月2日，"湛 品"溯江北 上，"广货行天 下 湛品进星 城"活动在湖南 长沙盛大启航。 这场集非遗展 演、美食品鉴、 产销对接、体育 交流于一体的盛 会，不仅是"湛 品"作为广货代 表挺进华中市场 的重要一步，更 是粤湘两地深化 协作、共促发展 的生动实践。活 动现场，湛江海 鲜的鲜美征服了 星城食客的味 蕾，广式年味与 湖湘热情交织出 了别样的新春氛 围。 紧随其后的湛江 醒狮纳福迎祥， 更将岭南特有的 喜庆氛围带到长 沙，浓浓的广式 年味扑面而来。 此次活动是落实 省委、省政府促 进消费决策部署 的务实之举，旨 在以"湛品"为纽 带，搭建粤湘两 地交流合作的桥 梁。 非遗共鸣 岭南渔歌与湘韵 合奏 活动伊始，一曲 《疍家渔歌》与 《湘韵鼓舞》的 非遗融合表演， 瞬间点燃现场。 来自南海之滨、 吟唱渔民劳作生 活的国家级非物 质文化遗产，与 跃动湖湘大地历 史脉搏的湖南非 遗鼓舞同台辉 映，艺术化地诠 释了"和而不 同、美 ...

Core Viewpoint - The article invites global buyers to participate in the "Celebration of the 2025 Chinese Farmers' Harvest Festival" in Zhanjiang, showcasing the region's agricultural products and promoting business opportunities [5][6][41]. Group 1: Event Details - The event will take place on September 23, 2025, at the Jinsha Bay Laolishi Square in Zhanjiang [43][44]. - It aims to create a platform for high-efficiency supply and demand matching, showcasing Zhanjiang's rural revitalization achievements [30][34]. Group 2: Agricultural Resources and Products - Zhanjiang boasts 6.32 million acres of fertile land and a coastline of 1,195.26 kilometers, making it a rich agricultural hub [4]. - The region has developed a public brand system called "Zhanpin," which includes 176 recognized brands, with 31 being regional public brands and 145 product brands [15][13]. - In 2024, the "Zhanpin" brand is expected to achieve a sales revenue of approximately 10.6 billion yuan, with 12 products each generating over 100 million yuan in sales [22][24]. Group 3: Industry Significance - Zhanjiang is a key player in Guangdong's agricultural industry, with 9 out of 20 major modern agricultural industry clusters located in the region, including sweet potatoes, lychees, and prawns [18][19]. - The region is recognized for its stable agricultural resources and strong supply capabilities, positioning it as a prime selection destination for industry buyers [26]. Group 4: Engagement and Experience - The festival will feature an immersive selection journey from farm to table, incorporating interactive experiences and cultural exhibitions [32][34]. - The "Zhanpin Market" will facilitate direct connections between buyers and local farmers, enhancing the efficiency of negotiations [35][36]. - The event will also leverage media and e-commerce influencers to promote Zhanjiang's agricultural products, combining offline experiences with online contracts [37][38].

Core Viewpoint - The article highlights the upcoming "Harvest Festival" in Zhanjiang on September 23, 2025, which aims to celebrate agricultural achievements and promote local agricultural products under the "Zhanpin" brand. Group 1: Event Overview - The "Harvest Festival" will take place at Jinsha Bay Laolishi Square, featuring creative agricultural product displays and cultural performances [5][6][7]. - The event will include the "Zhanpin" market, showcasing a variety of local delicacies and innovative products, inviting visitors to experience the unique flavors of Zhanjiang [11][13][20]. Group 2: Promotion and Marketing Strategy - A key highlight of the event is the "Zhanpin Recommendation Officer" initiative, which will involve local influencers and food bloggers promoting Zhanjiang products through live streaming [30][32][34]. - This initiative aims to create a new agricultural product promotion system that combines government guidance, market-driven approaches, and media empowerment, facilitating the entry of "Zhanpin" products into major markets in the Greater Bay Area [36][37]. Group 3: Product Focus - Zhanjiang chicken is emphasized as a flagship product, with a dedicated exhibition showcasing its unique flavor and offering free tastings to visitors [43][44][45]. - The event will also feature a variety of other local products, such as Oolong tea and passion fruit, highlighting the diverse agricultural offerings of Zhanjiang [28][29]. Group 4: Agricultural Development and Innovation - The festival will include presentations from new farmers who are leveraging technology to enhance agricultural productivity and share their success stories [48][50]. - The event aims to demonstrate the transition from traditional agriculture to brand and digital agriculture, showcasing the potential for rural development and increased farmer income [53][55].