Group 1 - The core theme of the New Year tourism in Ningxiang City, Hunan Province, is "Colorful Ningxiang Beautiful Time," which attracted 2.0289 million visitors during the Spring Festival, indicating a vibrant tourism market and active consumer spending [1] - Major scenic spots served as the main venues for cultural tourism consumption, with immersive activities designed to attract visitors, such as the "Song Dynasty Lantern Festival" at Changsha Fantawild Oriental God Painting, which received over 60,000 visitors during the festival [1] - The "Carnival Chinese New Year" event at Tanhe Ancient City combined folk parades, interactive games, and food markets, drawing nearly 100,000 visitors to the area, showcasing the popularity of cultural events [1] Group 2 - Ningxiang City has deeply explored local products and cultural IPs to create attractive consumption scenarios centered around food and shopping, exemplified by the "Taste Ningxiang New Year Goods Fair," which featured over 120 high-quality agricultural products [2] - The second Ningxiang Liushah River Flower Pig Festival promoted the "Ningxiang Flower Pig" as a unique cultural product, driving consumer enthusiasm through product showcases and experiential activities [2] - A series of public cultural services and activities, such as the "Happy Ningxiang Joyful New Year" series, provided a rich cultural experience for residents, enhancing their sense of happiness and community engagement [2]