围绕"吃"与"购"，宁乡深度挖掘本土物产与文化IP，打造了一系列极具吸引力的年味消费场景。春节前 夕，该市举办"寻味宁乡年货大集"农特产品年货集市，汇集120余家优质农特产品，设置八大特色展 区，成为一站式购齐宁乡风味的热门目的地；第二届宁乡流沙河花猪节以"买头花猪过大年"为主题，通 过产品展秀、场景化体验，将"宁乡花猪"这一国家地理标志产品打造为亲和力十足的特色年货IP，带动 了消费热潮。湖南沩山第六届康养年俗文化活动月主打地道的沩山土猪年猪宴，搭配舞龙舞狮、花鼓戏 表演及乡土特产展销，让游客沉浸式体验原生态的乡村年味，实现了非遗民俗与康养旅游的深度融合。 各大景区作为文旅消费的主阵地，通过主题化、沉浸式活动设计，成为吸引客流的核心引擎。长沙方特 东方神画举办的"宋潮千灯节"主题活动，以极致美学再现宋代风华，春节期间接待游客超6万人次；炭 河古城的"狂欢中国年"活动，民俗巡游、互动游戏与美食集市交织，人气持续火爆，炭河古城、炭河青 铜博物馆等共接待游客近10万人次；道林古镇以非遗展演、国潮互动、杂技嘉年华、地道美食为核心， 让千年古镇在传统与国潮的碰撞中焕发新春活力；金太阳（300606）温泉将温泉康养与年 ...

Core Viewpoint - The second Flower Pig Festival in Liushahu Town, Ningxiang City, focuses on industrial revitalization, brand building, and festive consumption, creating a comprehensive rural revitalization event that integrates cultural display, product sales, and industrial cooperation [1][2]. Group 1: Event Overview - The main venue for the Flower Pig Festival is set in Liushahu Town's Jin Street, with brand activities also taking place in various locations including the Runze Garden community in Yuelu District and Changsha Huanghua International Airport, achieving urban-rural linkage and online-offline integration [2]. - Attendees can enjoy culinary demonstrations, traditional customs like writing "Fu" characters and paper-cutting, and taste freshly cooked flower pig dishes, along with one-stop shopping for flower pig gift boxes, cured meats, and other festive products [2]. Group 2: Industry Development - A signing ceremony was held between the Liushahu Town People's Government and several organizations, marking a new phase in the cooperation of the flower pig industry for rural revitalization projects [5]. - Ningxiang Flower Pig, recognized as a millennium-old breed and a national geographical indication product, serves as a "golden business card" for rural revitalization in Liushahu Town [5]. - The town is actively promoting a development strategy centered on "industry-driven town and brand-strengthened town," focusing on the flower pig industry and leveraging flower pig culture and leisure dining to create a "Flower Pig Town" that integrates themed farms, cultural exhibition halls, and specialty product sales centers [5]. - The successful hosting of the Flower Pig Festival not only showcases the Ningxiang Liushahu flower pig brand but also exemplifies the town's efforts in deepening the integration of agriculture, culture, and tourism while exploring paths for the revitalization of specialty industries [5].

黄庆明决心做一款好米。 虽然朝着这个目标，过去十年来他踩了一些坑。 黄庆明是湖南助农米业有限公司董事长，眼下，他作为省人大代表正在参加2026年湖南省两会。 会议开幕的第二天，2026年中央一号文件发布，强调"培育农业精品品牌"。 2026年湖南省两会召开之际，红网重磅推出6组政论体系列报道《潜能实践论》，从实践、观点等多维角度，探寻湖南的机遇与风口。今天是立春节气， 推出第四组"农业篇"，受访嘉宾分别为省人大代表、湖南助农米业有限公司董事长黄庆明和省人大代表、南县县委书记钟剑波。 黄庆明的大米事业，正是以"品牌"为核心。他也想谈谈自己的成败得失，为"品牌强农"贡献些经验。 "好米必须有个好品牌" 黄庆明的公司，在洞庭湖畔的益阳市南县。 南县是小龙虾养殖大县，产量常年位居全国前三。 这里的小龙虾，基本是养在水稻田里。 这有多种好处。一来，兼顾粮食生产和水产养殖；二来，稻能给虾遮阴避害，虾能给稻除虫施肥，形成生态循环。 南县稻田中的小龙虾 近两年，南县稻虾田面积稳定在60万亩以上，年产稻虾米原粮近30万吨。 虾的经济价值比稻高。农户为了保证虾的存活率，会尽可能不用化肥农药。 如此种出来的稻虾米，绿色有机，值更高 ...

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