Core Viewpoint - The demand for pet warming products has surged significantly due to the recent cold wave, reflecting a shift in consumer behavior towards treating pets as family members rather than mere possessions [1][2]. Group 1: E-commerce Trends - On Tmall, searches for pet warming products increased by nearly 250% year-on-year, with dog shoe orders rising over 70% [1]. - In Pinduoduo, a winter warming pet bed has seen sales of 125,000 units, while a self-heating mat sold 3,573 units [2]. - On JD.com, over 8,000 people have added pet heating blankets to their carts, indicating strong interest in warming products [2]. Group 2: Product Categories and Sales Growth - The core "three-piece set" for southern pet owners includes pet down jackets (sales up nearly 190%), smart temperature-controlled electric blankets (up over 120%), and thickened warm beds (up nearly 60%) [1]. - Demand for temperature-maintaining pet water bowls remains high, reflecting a growing trend in "warm feeding" concepts [1]. - For small pets like hamsters and birds, products such as heating boxes and temperature control devices have seen significant sales increases, with parrot heating box searches up 80% and fish tank heaters up over 110% [2]. Group 3: Changing Pet Ownership Dynamics - The increase in pet warming product sales signifies a broader change in the human-animal relationship, with pets increasingly viewed as family members requiring careful attention and care [2].

随着2026年首轮寒潮自北向南席卷，从新疆到云南，多地相继拉响降温警报。过去一周，天猫平台上宠 物保暖相关搜索量同比大涨近250%。当人们翻出厚重冬装时，家中的毛孩子也迎来了年度保暖"大 考"。 被细心呵护的远不止猫狗。面对低温，仓鼠、鹦鹉、斗鱼等"小不点们"也得到了科技与细心的双重保 障。天猫数据显示，鹦鹉保温箱搜索量同比增长80%，鹦鹉鸟窝订单量同比增长超70%，陶瓷加热灯、 温控站杆等专业设备密集上市，让主人不必在"怕它冷"和"怕它应激"间艰难取舍。鱼缸加热棒订单同比 上涨超110%，观赏鱼在冬日也能徜徉于"恒温泳池"。仓鼠主人精心搭配纸棉、木屑等垫料，建造温暖 巢穴，卡诺仓鼠垫料订单量同比翻倍。 图/天猫 上"小不点们"也在被细心照顾 寒潮之下，天猫平台上宠物保暖商品热卖的背后，不只是消费趋势的变化，更是人宠关系的转变。宠物 不再是工具或财产，而是需要被悉心关照的家庭成员。 南京晨报/爱南京记者 杨静 在北方，零下十几摄氏度的低温催生了独特的保暖需求。"东北人不语，只是一味在树杈上挂狗鞋"的段 子今冬再度刷屏。为防止小狗跑丢鞋子，网友们甚至认真总结出经验：选择亮色款式，遛狗时务必"盯 紧四个蹄子"。这 ...