Core Viewpoint - The tourism market in Liangshan Prefecture, Sichuan Province, is thriving during the 2026 Spring Festival, driven by its unique climate and ethnic culture, offering visitors a rich and heartwarming experience [1] Group 1: Visitor Statistics - Jianchang Ancient Town received 162,000 visitors on the first day of the Lunar New Year, ranking second in the province for tourist reception [4] - By the fourth day of the New Year, Jianchang Ancient Town maintained its position among the top three A-level scenic spots in the province, alongside Chengdu's Kuanzhai Alley and Langzhong Ancient Town [4] - Xichang City welcomed 1.038 million visitors on the first day of the New Year, generating a total tourism revenue of 1.057 billion yuan [4] Group 2: Cultural Activities - Huili Ancient Town, recognized as a national historical and cultural city, organized over 20 events during the Spring Festival, including cultural performances and traditional folk activities [4] - The integration of traditional customs with modern consumption scenes was highlighted, with the annual Lijiu Town Spring Festival Fair attracting a large crowd [6] - Dechang County launched a series of themed activities under the slogan "Come Play in Dechang for the New Year," focusing on health, culture, intangible heritage, joy, and food [8] Group 3: Visitor Experience Enhancements - Liangshan implemented various services to ensure a pleasant experience for the daily influx of visitors, including free luggage storage at Xichang Qingshan Airport and increased public transport services [13] - New bus routes were established to connect key scenic spots and visitor gathering areas, enhancing accessibility [13] - Over a hundred "Sunshine Volunteer Service Points" were set up to provide free drinking water, route guidance, and emergency supplies, receiving positive feedback from tourists [13]