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王府井:王府井国际免税港2025年11月销售与客流已实现双位数增长
Zheng Quan Ri Bao Zhi Sheng· 2026-02-11 13:45
Core Viewpoint - The company is actively leveraging the opportunities presented by the Hainan Free Trade Port policy, particularly through its international duty-free operations, which have seen significant growth in sales and customer traffic since the implementation of new tax-free shopping policies for outbound travelers in November 2025 [1] Group 1: Business Performance - The company's Wangfujing International Duty-Free Port has achieved double-digit growth in sales and customer traffic following the adjustment of the tax-free shopping policy for Hainan outbound travelers [1] - The company launched a series of promotional activities titled "12 Heavy Gifts for Closure" in conjunction with the full closure of Hainan Free Trade Port on December 18, 2025, to enhance customer engagement [1] Group 2: Strategic Initiatives - The company is collaborating with the Wanning government to offer a million-dollar government consumption voucher as part of its promotional efforts at the Wanning Wangfujing International Duty-Free Port, which is the first duty-free store on Hainan's eastern line [1] - The Wangfujing Haikuan Plaza is positioned as a "City Outlet Selected Store," combining various business formats and promotional offers to create an all-day shopping experience [1] Group 3: Competitive Advantage - The company aims to strengthen its differentiated competitive advantage by optimizing its supply chain, enriching its brand matrix, and enhancing operational efficiency, thereby fully utilizing the synergistic effects of its tax and duty-free businesses [1] - The company plans to integrate "duty-free benefits, outlet selections, and the beauty of life" into its operations, focusing on high standards and specialized services for local residents and tourists in Hainan [1]