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亏钱跑市场 Klook冲刺美股
Bei Jing Shang Bao· 2025-11-12 15:47
Core Viewpoint - Klook is pursuing an IPO on the US stock market despite significant losses, indicating a strategy focused on market expansion rather than immediate profitability [1][3]. Financial Performance - Klook reported revenues of $129 million, $335 million, $417 million, and $407 million for the years 2022, 2023, 2024, and the first three quarters of 2025, respectively [3]. - The net losses for the same periods were $123 million, $142 million, $99.27 million, and $141 million, totaling over $500 million in losses over the past four years [3]. - The Gross Transaction Value (GTV) for Klook was $660 million, $1.84 billion, $2.507 billion, and $2.292 billion for the years 2022, 2023, 2024, and the first three quarters of 2025, with a gross margin of 11.1% [3]. Market Position and Strategy - Klook's business model focuses on fragmented travel products, with over 310,000 products covering approximately 4,200 destinations [3][4]. - The company is currently in a "market expansion first, profitability second" phase, which may lead to challenges in converting growth into profit [4][8]. - Klook's positioning as a "travel experience platform" differentiates it from competitors that also offer flights and accommodations [8]. Customer Service and Reputation Issues - Klook has faced significant consumer complaints, particularly regarding its after-sales service, which has been described as inadequate [5][6]. - In 2024, Klook served over 10.7 million annual transaction users, but complaints about refund processes and customer service have negatively impacted its reputation [5][6]. - Issues such as false advertising and poor customer service experiences have raised concerns about user trust and brand reputation, which could affect investor sentiment during the IPO [6][7]. Competitive Landscape - Klook faces increasing competition from major online travel platforms that are expanding their offerings to capture more market share in fragmented travel services [7][8]. - Competitors like Booking Holdings and Airbnb have reported significant profits and revenue growth, indicating a robust recovery in the outbound travel market [7]. - Klook's focus on lower-margin experience products may pose challenges in maintaining profitability compared to competitors with broader service offerings [8].
高增长伴随高亏损,依靠亚太市场的Klook却投诉不断
Bei Jing Shang Bao· 2025-11-12 14:48
Core Viewpoint - Klook is pursuing an IPO on the US stock market despite significant losses, with a total loss exceeding $500 million over the past four years, while also experiencing rapid expansion in transaction volume [1][3]. Financial Performance - Klook's revenue for 2022, 2023, 2024, and the first three quarters of 2025 are $128.62 million, $335.17 million, $417.11 million, and $407.40 million respectively [2][3]. - Net losses for the same periods are $122.85 million, $142.27 million, $99.27 million, and $141 million [2][3]. - Total Gross Transaction Value (GTV) for 2022, 2023, 2024, and the first three quarters of 2025 are $659.95 million, $1.84 billion, $2.51 billion, and $2.29 billion respectively, with a gross profit margin of 11.1% in 2025 [3][6]. Business Model and Market Position - Klook's business model focuses on fragmented travel products, offering nearly 310,000 products across approximately 4,200 destinations, but faces challenges in achieving scale in individual cities [5][13]. - The company has been criticized for its customer service, with numerous complaints regarding refund processes and service quality, which could impact its reputation and investor confidence [7][9]. Competitive Landscape - Klook is facing intense competition from major online travel platforms like Ctrip, Meituan, and Airbnb, which have established market positions and extensive resources [12][14]. - The online travel market is recovering, with competitors reporting significant profits, highlighting the pressure on Klook to improve its service offerings and profitability [12][14]. Future Challenges - Klook's strategy of prioritizing expansion over immediate profitability may lead to challenges in converting growth into sustainable profits, especially given the low margins associated with its business model [4][14]. - The absence of high-ticket items like flights in its offerings poses a significant challenge in a competitive market that increasingly values comprehensive travel solutions [13][14].