Core Insights - The Chinese tea beverage market is increasingly focusing on international expansion as domestic competition intensifies, with brands like Mixue Ice City, Heytea, and Bawang Tea Sister accelerating their overseas strategies [1][4] - Mixue Ice City has announced a significant push for international growth, launching dedicated channels for overseas franchises and expanding to 16 countries and regions [1][5] - Heytea has successfully entered multiple international markets, leveraging localized products and a comprehensive operational framework to enhance its brand presence [2][3] Group 1: Market Expansion - Mixue Ice City began its international expansion in 2018 and has since entered 12 countries, achieving notable success in Kazakhstan with a first-month revenue exceeding 430,000 yuan [1][2] - Heytea has opened stores in 11 cities across the U.S., Canada, and the U.K. since 2025, with its first LAB store in New York selling over 3,500 cups on its opening day [2][3] Group 2: Localization Strategy - Mixue Ice City emphasizes local consumer preferences, introducing products like chocolate ice cream in Malaysia and mint lemonade in Vietnam to cater to regional tastes [2][4] - Heytea has launched over 20 culturally inspired drinks in the past year, with products like "Matcha Coconut Blue" becoming bestsellers in North America and the U.K. [3] Group 3: Competitive Advantages - Chinese tea brands benefit from their cultural heritage, a robust supply chain, and the ability to blend traditional tea-making techniques with local consumer preferences, enhancing their appeal in foreign markets [4] - The industry recognizes the importance of understanding local markets and establishing a strong foothold before expanding further, promoting a win-win approach to local development [4]