来源：新闻晨报 还记得掀起上海网红甜品店风潮的 Awfully Chocolate吗？ 近日，有消息称 上海门店全部关闭 ↓↓↓ 近日，有网友发现被称为"蛋糕界网红"的Awfully Chocolate在上海的所有门店均已关闭。 记者查阅发现，该品牌巅峰时期曾在上海开了环贸店、国金店、来福士店、四季坊店、 环球港店、嘉 里城店、美罗城店、太古汇店、芮欧百货店、古北家乐福店、中山公园龙之梦店、龙之梦购物中心店等 12家门店。但目前大众点评显示，上海店面均显示"暂停营业"。 | 暂无星级 481条 | 歌业关闭 | | --- | --- | | 甜品 北外滩/外白渡桥 | 6.5km | | 可带宠物 有停车场 | | | ઈ 千层黑巧, 香浓不腻, 层次丰富 | | | 暂无星级 134条 | 歌院院 | | --- | --- | | 甜品 莲花路/南方商城 | 12.2km | 这家1998年诞生于新加坡的巧克力主题甜品专卖店，2007年在上海开了中国第一家门店，曾经以其巧克 力蛋糕、巧克力冰淇淋等产品吸引了不少消费者，人均消费约50元。 网友集体怀念： 没想到会关门 曾有不少甜蜜回忆 对此，有的网友感叹 ...

Group 1: Brand Development and Innovation - The core logic of brand building emphasizes that well-known consumer brands are driven by national identity and innovation, which are essential for high-quality development [3] - Companies like Master Kong and Yuanqi Forest focus on consumer-centric innovation, with Master Kong investing in health and safety through product quality and Yuanqi Forest maintaining double-digit growth in R&D investment [3][4] - The evolution of Chinese brands reflects market changes, transitioning from a "demand-driven" era to a "supply-driven" phase, necessitating a comprehensive product matrix and lifecycle management [4] Group 2: Globalization Strategies - As brands expand globally, understanding local market characteristics and adapting to diverse consumer needs is crucial for overcoming cultural barriers and enhancing brand value [5] - Master Kong employs a "three new" strategy focusing on new thinking, new lifestyles, and new value creation, with significant investments in food safety and international expansion [5] - Yili Group's success in Indonesia highlights the importance of respecting local preferences, leading to tailored products that resonate with regional consumers [6] Group 3: Market Trends and Consumer Behavior - The Chinese consumer goods market is undergoing structural changes, with market share increasingly concentrating among leading brands, shifting from cost-based internationalization to culture-driven branding [7] - Current brand breakthroughs are characterized by three main lines: large-scale brands leveraging supply chain barriers, top-tier brands focusing on high social value scenarios, and emerging "golden value corridor brands" targeting educated middle-class consumers [7] - The diverse paths taken by Chinese brands illustrate the notion that "brands make the world better," driven by innovation, product quality, and a global perspective [7]