Core Insights - Lianhua Supermarket has signed a strategic cooperation agreement with Pu'er Supply and Marketing Group, enabling a systematic entry of regional specialty products into Lianhua's supply chain [3] - The "Mountain and Sea Encounter" event showcases a variety of high-quality agricultural products from different regions, enhancing the consumer experience in Shanghai [4][9] - The initiative aims to deepen direct sourcing from producers, supporting rural revitalization and consumption upgrades [11] Group 1: Strategic Cooperation - Lianhua Supermarket and Pu'er Supply and Marketing Group have formalized a partnership to introduce more regional specialty products into Lianhua's supply chain [3] - The first batch of products will be launched at the Century Lianhua Central Store and will gradually expand to more locations [3] Group 2: Product Showcase - The "Mountain and Sea Encounter" exhibition features specialty agricultural products from regions such as Yunnan, Anhui, Xinjiang, and Jilin, creating a quality consumption event [4] - Products include unique offerings like Yunnan's highland rose tea latte and various traditional Anhui delicacies, appealing to consumer preferences [6] Group 3: Consumer Engagement - The exhibition provides an immersive experience with tasting areas, cultural performances, and interactive sessions, enhancing consumer understanding of the products [9] - Consumers can enjoy discounts and promotional activities during the event, fostering a lively shopping atmosphere [9] Group 4: Supply Chain and Rural Support - The event reflects Lianhua's "Gold Selection" initiative, establishing a direct sourcing chain from production areas to stores, ensuring product freshness and authenticity [11] - This approach not only benefits consumers but also aids farmers in increasing their income and promotes regional agricultural branding [11]