12月19日，盒马鲜生北京旧宫万科广场店正式开业，标志着这一新零售标杆品牌正式落子亦庄新城核心板块。作 为盒马在亦庄新城的重要布局，不仅填补了旧宫及周边区域高品质生鲜零售的空白，更以"线上+线下+即时配 送"一体化模式，迅速成为居民家门口的"新鲜生活中心"。 据盒马统计，旧宫店开业首日客流量突破2万人次，收银台前持续排起长队，工作人员全员上岗仍应接不暇。盒马 华北区域负责人宏柒表示："旧宫镇人口密集、消费潜力巨大。希望通过这家门店，把'新鲜、便捷、品质'的生活 方式带到亦庄新城，让居民在家门口就能享受到新鲜美食。" 近年来，盒马持续深耕北京市场，已布局多家门店，覆盖多个核心区域。此次入驻旧宫，不仅拓展了服务半径， 更深度融入京津冀协同发展格局。依托"产地直采+订单农业"模式，盒马已在京津冀打造多个"盒马村"，将平谷的 草莓、张北的燕麦等优质农产品直达北京市民餐桌。这一模式既保障了产品的新鲜与可追溯，又有效带动了乡村 产业升级和农民增收，实现了"城市消费升级"与"乡村产业振兴"的双向奔赴。 文/北京青年报记者 李佳 编辑/刘忠禹 该店位于大兴区旧宫镇万科广场一层，营业面积近3000平方米，商品数量超5000种， ...

冬至临近，年味渐浓，冬季柑橘"顶流"耙耙柑，即将迎来自然成熟的赏味期。耙耙柑，又名"春见"，以其皮薄易剥、 果肉饱满、酸甜适口，备受消费者喜爱，成为无数中国家庭的年味记忆。 为将这份冬季限定的甘甜从源头直达消费者手中，今年，京东生鲜推出耙耙柑"包园"计划，精选四川乐山、眉山等核 心产区优质果园，直接包园采摘，从源头"锁鲜"，并严格把控品质，依托京东高效供应链，实现"产地仓-消费者"直 达，整个产季预计包园300万斤。目前，首批"包园"耙耙柑已开启全渠道预售，12月20日开始陆续从果园采摘发出， 4.5-5斤装仅需19.8元，真正实现"好果好价"。 "通过包园直采，缩短了整个供应链环节，实现从果园直达消费者，不仅能够降低中间环节的成本，把节省下来的费 用直接让利给消费者，同时可以更好地保障果子的品质，让消费者以更实惠的价格享受到品质稳定、口感纯正的耙耙 柑。"京东生鲜相关负责人介绍，通过包园模式，也能为当地果农筑牢销路，为正宗地标农产品树立品质标杆。 拒绝早采，给消费者自然成熟的品质好果 隆冬时节，寒意渐浓，位于四川核心产区的耙耙柑迎来丰收，一颗颗金黄的柑橘挂在枝头，果香四溢。 耙耙柑素有"冬季柑橘王者"之称， ...

Core Viewpoint - JD's discount supermarket has opened its first store in Beijing, attracting significant customer interest and demonstrating strong market appeal and operational efficiency [1][13]. Group 1: Store Opening and Customer Response - The new store in Beijing's Mentougou district opened to long queues and high customer enthusiasm, indicating a successful launch [1]. - The store features a blend of local culture and affordable pricing, creating a unique shopping experience that resonates with consumers [3][15]. Group 2: Product Offerings and Pricing Strategy - The store offers a variety of products, including local delicacies and popular items at competitive prices, such as 8.9 yuan for pizza and 9.8 yuan for chicken burgers, appealing to a wide demographic [3][5]. - High-value items like 15L bottled water at 9.9 yuan and socks sold by weight at 26.9 yuan per jin have become popular among shoppers, emphasizing the store's focus on affordability [5]. Group 3: Seasonal Promotions and Consumer Engagement - The store has launched a winter solstice dumpling section with nearly 30 varieties and promotional activities, attracting many customers [7]. - A "100% winning" opening promotion has further engaged shoppers, enhancing the festive atmosphere and encouraging participation [11]. Group 4: Supply Chain and Fresh Produce - The fresh produce section benefits from direct sourcing, offering competitive prices on essential items like pork at 5.99 yuan per jin and fresh shrimp at 23.9 yuan per jin, meeting consumer demand for quality and affordability [9]. - The store's operational model leverages JD's strong supply chain to eliminate middlemen, ensuring low prices and freshness [9]. Group 5: Market Strategy and Future Outlook - This store marks a significant step for JD in expanding its presence in first-tier cities and revitalizing the local commercial landscape in Beijing [15]. - The company plans to maintain stock of popular items to ensure a consistent low-price shopping experience for residents [15].

小雪刚过，位于东海之滨的"中国大黄鱼之都"福建宁德，迎来了一年中最热闹的时节。 "大黄鱼也是京东生鲜第一个年销售额破亿的国产鱼。"京东生鲜海产品负责人介绍，为了让消费者能品 尝到新鲜、正宗的大黄鱼，京东构建了一套覆盖生产、流通、销售全环节的品质保障体系：由专业买手 深入宁德产地亲自选货，减少中间流通环节，从源头把控大黄鱼品质；同时，通过京东平台大数据与产 业经验，推动大黄鱼产地建立标准化生产与分级体系，实现产地共建。 在此过程中，为保障大黄鱼品质，采取了严格的品控标准：售前，制定大黄鱼感官验收标准，对规格大 小、重量等进行统一规范，筛选过滤掉一些品相不佳或不新鲜的大黄鱼；售中环节，不定期抽检，发现 问题第一时间退供及处罚；售后，制定赔付标准，提供"坏损包退"、"退货不退款"等服务，给消费者最 好的服务体验。 11月29日，第九届宁德(霞浦)大黄鱼产业创新发展大会在宁德霞浦县举行。会上，京东生鲜与霞浦县商 务局签署战略协议，双方将持续深化合作，共同推动大黄鱼全产业链高质量发展。 作为本次大会国内唯一一家与宁德霞浦政府签约的电商企业，京东生鲜依托超级供应链能力，通过"源 头直发+产地直采"模式，由专业买手驻守产地 ...

京东采销深入智利车厘子核心产区 针对行业长期存在的规格掺混痛点，在品质管控方面，京东生鲜严格执行分级标准，明确禁止"小果混 大果"的销售行为，确保产品符合消费者的品质预期。 为从源头把控车厘子的品质与成本，产季启动前，京东采销便深入智利车厘子核心产区库里科，进行实 地考察与品质把控，并与当地优质果园达成"产地直采"合作。与此同时，依托京东的超级供应链能力， 还整合了仓储、物流与配送全链路资源，构建起从智利果园直达中国消费者餐桌的快捷通道。该模式大 幅减少了中间流转环节，既提升了效率，也更好保障产品新鲜度。 据悉，产地直采的2025-2026年产季智利车厘子在京东APP进行售卖外，还将陆续供应到京东七鲜超 市、京东折扣超市等多业态渠道进行售卖。 京东采销深入智利车厘子核心产区 近日，智利2025-2026年产季的首船车厘子已启航运往中国，新一季的车厘子消费热潮即将拉开帷幕。 12月8日，京东将全面开启海运车厘子预售活动，凭借产地直采模式，预售价格将低至每斤16.9元，为 中国消费者带来今冬首波高性价比的智利车厘子。 随着中国进口水果消费持续增长，车厘子不仅在一线城市备受青睐，二三线城市的消费量也日益增长， 这抹 ...

Core Insights - Lianhua Supermarket has signed a strategic cooperation agreement with Pu'er Supply and Marketing Group, enabling a systematic entry of regional specialty products into Lianhua's supply chain [3] - The "Mountain and Sea Encounter" event showcases a variety of high-quality agricultural products from different regions, enhancing the consumer experience in Shanghai [4][9] - The initiative aims to deepen direct sourcing from producers, supporting rural revitalization and consumption upgrades [11] Group 1: Strategic Cooperation - Lianhua Supermarket and Pu'er Supply and Marketing Group have formalized a partnership to introduce more regional specialty products into Lianhua's supply chain [3] - The first batch of products will be launched at the Century Lianhua Central Store and will gradually expand to more locations [3] Group 2: Product Showcase - The "Mountain and Sea Encounter" exhibition features specialty agricultural products from regions such as Yunnan, Anhui, Xinjiang, and Jilin, creating a quality consumption event [4] - Products include unique offerings like Yunnan's highland rose tea latte and various traditional Anhui delicacies, appealing to consumer preferences [6] Group 3: Consumer Engagement - The exhibition provides an immersive experience with tasting areas, cultural performances, and interactive sessions, enhancing consumer understanding of the products [9] - Consumers can enjoy discounts and promotional activities during the event, fostering a lively shopping atmosphere [9] Group 4: Supply Chain and Rural Support - The event reflects Lianhua's "Gold Selection" initiative, establishing a direct sourcing chain from production areas to stores, ensuring product freshness and authenticity [11] - This approach not only benefits consumers but also aids farmers in increasing their income and promotes regional agricultural branding [11]

Core Insights - The article highlights the successful launch of the fishing season in Zhoushan, a major fishing hub in China, with a focus on the quality and branding of Zhoushan hairtail fish, which has a brand value of 4.729 billion yuan and accounts for 7%-10% of the national production [1][2] Group 1: Industry Developments - Zhoushan is recognized as one of the world's four major fishing grounds and the largest in China, with the fishing season starting from September 16 after the seasonal fishing ban [1] - The e-commerce platform has implemented direct sourcing and quality control measures to ensure the authenticity of Zhoushan hairtail fish, addressing market concerns about counterfeit products [1][2] - The introduction of the "7+7" full-link plan by Jingxi Self-operated enhances supply chain management, ensuring quality control and consumer satisfaction from the fishing port to the dining table [2] Group 2: Business Impact - The sales of deep-processed hairtail fish products have increased by 40% year-on-year, indicating a positive impact on local businesses due to the e-commerce platform's operational support [2] - The collaboration between e-commerce platforms and local enterprises has led to a doubling of order volumes for companies like Zhoushan Zhonghao Aquatic Products [2] - The integration of online and offline marketing strategies has significantly raised the brand awareness of Zhoushan hairtail fish, transforming its geographical brand value into consumer demand [2][3] Group 3: Consumer Experience - Consumers express increased confidence in purchasing hairtail fish online due to improved traceability and quality assurance measures [1] - The innovative supply chain model allows consumers to enjoy high-quality seafood at competitive prices, benefiting both consumers and producers [3]

Core Insights - JD.com is experiencing a surge in demand for fresh produce during the 11.11 Global Shopping Festival, emphasizing its theme of "direct from source, fresh to home" with significant discounts on various products [1][3] Group 1: Promotions and Discounts - JD Fresh is offering substantial coupons such as "199 yuan off 100 yuan" and "299 yuan off 150 yuan," along with 20% off on select products over 99 yuan, with some items discounted by up to 50% [1][3] - The "100 billion subsidy" initiative is enhancing consumer enthusiasm for high-quality, cost-effective fresh products, making them popular choices for winter dining [3][6] Group 2: Product Quality and Sourcing - JD Fresh utilizes a "direct sourcing + direct delivery" model, ensuring that seasonal delicacies reach consumers in optimal condition while maintaining competitive pricing through reduced intermediaries [3][6] - Examples of high-quality products include Hass avocados from Yunnan, which have seen price reductions due to subsidies, and Santina cherries from Chile, which benefit from JD's cross-border cold chain logistics [3][6] Group 3: Seasonal Offerings - The winter season features a variety of seafood options, such as live hairy crabs and Ecuadorian white shrimp, which are offered at more accessible prices due to the subsidy program [6] - Traditional winter comfort foods, including free-range chicken and premium beef cuts, are highlighted as ideal for warming soups and stews during colder months [6][9] Group 4: Cultural and Nostalgic Products - JD Fresh is also reviving nostalgic street food and quick meals, allowing consumers to enjoy familiar flavors at home, such as classic candied hawthorn and various dumplings [8][9] - The sales of specific products, like the Wan Chai Ferry dumplings, have exceeded 2.5 million during the event, indicating strong consumer interest [9] Group 5: Consumer Experience - JD Fresh aims to reshape the consumer experience for quality fresh produce through its sourcing model and substantial discounts, catering to diverse consumer preferences for seasonal flavors, nutritional value, and traditional snacks [8][9]

Core Insights - The article highlights the increasing consumer enthusiasm for preparing family reunion dinners during the Mid-Autumn Festival, with a significant rise in demand for high-quality ingredients from JD's 7Fresh [1][9] - Various categories, including traditional mooncake gift boxes, fresh seafood, seasonal fruits and vegetables, and private label beverages, are experiencing rapid sales growth [1][5] Fresh Seafood and Seasonal Fruits - Fresh seafood, such as small blue lobsters, Boston lobsters, and king crabs, are becoming popular choices for family dinners, with JD 7Fresh ensuring freshness through direct sourcing [3] - Seasonal fruits are also in high demand, with JD 7Fresh offering various fruit gift boxes and discounts, featuring products like jujubes and pomegranates, all sourced through direct procurement to maintain freshness [5] Beverages and Gift Boxes - The sales of 7Fresh's private label beverages, particularly NFC fresh juice and craft beer, have surged, catering to family gatherings [7] - In the gift market, traditional mooncake gift boxes and themed gift sets are performing well, appealing to both corporate buyers and younger consumers [9] Supply Chain and Shopping Experience - To ensure high-quality food supply for the Mid-Autumn Festival, 7Fresh has enhanced supply chain efficiency through direct sourcing and digital inventory management [9] - Consumers can enjoy a convenient shopping experience with options for quick delivery through the JD app, making 7Fresh a preferred platform for family reunion dinner ingredients [9]

Core Insights - The article highlights the strategic expansion of Dingdong Maicai's "Taste of China" initiative, focusing on sourcing and promoting local delicacies and ingredients across the nation [1][4] - The company has signed over 30 million yuan in direct procurement orders for the Yangtze River Delta hairy crabs, indicating a significant investment in regional specialties [1] - Dingdong Maicai aims to enhance its supply chain and product offerings by introducing unique regional products, such as the Qinghai-Tibet Plateau hairy crabs, which challenge traditional perceptions of crab sourcing [2][3] Group 1 - Dingdong Maicai's "Taste of China" plan is a key component of its "Good Products" strategy, which currently includes nearly 300 SKUs across various categories, including fruits, vegetables, and snacks [1][3] - The Yangtze River Delta hairy crabs are expected to see a doubling in sales compared to last year, showcasing the growth potential of regional specialty products in the national market [1] - The company has established a direct procurement model in the Qinghai-Tibet Plateau, ensuring high-quality crabs that are free from feed and drugs, with a low-density farming approach [2] Group 2 - The "Taste of China" initiative aims to bring local ingredients to a wider audience, enhancing consumer choices while providing branding opportunities for local farmers [4] - Dingdong Maicai's strategy emphasizes the importance of sourcing directly from producers and maintaining quality control, differentiating itself from competitors focused on price and efficiency [4] - The company has successfully promoted regional vegetables, such as Gobi vegetables, achieving over 10 million units sold, indicating a strong consumer interest in local flavors [3]