产地直采

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中秋家宴采购热!京东七鲜全品类食材旺销,一站式满足团圆需求
Zhong Jin Zai Xian· 2025-09-26 11:11
Core Insights - The article highlights the increasing consumer enthusiasm for preparing family reunion dinners during the Mid-Autumn Festival, with a significant rise in demand for high-quality ingredients from JD's 7Fresh [1][9] - Various categories, including traditional mooncake gift boxes, fresh seafood, seasonal fruits and vegetables, and private label beverages, are experiencing rapid sales growth [1][5] Fresh Seafood and Seasonal Fruits - Fresh seafood, such as small blue lobsters, Boston lobsters, and king crabs, are becoming popular choices for family dinners, with JD 7Fresh ensuring freshness through direct sourcing [3] - Seasonal fruits are also in high demand, with JD 7Fresh offering various fruit gift boxes and discounts, featuring products like jujubes and pomegranates, all sourced through direct procurement to maintain freshness [5] Beverages and Gift Boxes - The sales of 7Fresh's private label beverages, particularly NFC fresh juice and craft beer, have surged, catering to family gatherings [7] - In the gift market, traditional mooncake gift boxes and themed gift sets are performing well, appealing to both corporate buyers and younger consumers [9] Supply Chain and Shopping Experience - To ensure high-quality food supply for the Mid-Autumn Festival, 7Fresh has enhanced supply chain efficiency through direct sourcing and digital inventory management [9] - Consumers can enjoy a convenient shopping experience with options for quick delivery through the JD app, making 7Fresh a preferred platform for family reunion dinner ingredients [9]
叮咚买菜启动“寻味中国”计划 打造地道食材供应链
Zheng Quan Ri Bao Wang· 2025-09-15 09:20
Core Insights - The article highlights the strategic expansion of Dingdong Maicai's "Taste of China" initiative, focusing on sourcing and promoting local delicacies and ingredients across the nation [1][4] - The company has signed over 30 million yuan in direct procurement orders for the Yangtze River Delta hairy crabs, indicating a significant investment in regional specialties [1] - Dingdong Maicai aims to enhance its supply chain and product offerings by introducing unique regional products, such as the Qinghai-Tibet Plateau hairy crabs, which challenge traditional perceptions of crab sourcing [2][3] Group 1 - Dingdong Maicai's "Taste of China" plan is a key component of its "Good Products" strategy, which currently includes nearly 300 SKUs across various categories, including fruits, vegetables, and snacks [1][3] - The Yangtze River Delta hairy crabs are expected to see a doubling in sales compared to last year, showcasing the growth potential of regional specialty products in the national market [1] - The company has established a direct procurement model in the Qinghai-Tibet Plateau, ensuring high-quality crabs that are free from feed and drugs, with a low-density farming approach [2] Group 2 - The "Taste of China" initiative aims to bring local ingredients to a wider audience, enhancing consumer choices while providing branding opportunities for local farmers [4] - Dingdong Maicai's strategy emphasizes the importance of sourcing directly from producers and maintaining quality control, differentiating itself from competitors focused on price and efficiency [4] - The company has successfully promoted regional vegetables, such as Gobi vegetables, achieving over 10 million units sold, indicating a strong consumer interest in local flavors [3]
公母蟹分开展售、提供免费打氧 永辉超市175吨盘锦河蟹上市
Bei Jing Shang Bao· 2025-09-13 12:40
Group 1 - Yonghui Supermarket announced the launch of Panjin River Crabs in multiple stores across North and East China, with a total procurement volume expected to reach 175 tons [1] - The company has established a direct procurement partnership with Panjin, Liaoning, promoting standardized and large-scale development of the crab industry through an "ecological farming area + farmer order farming" model [1][2] - The procurement plan is expected to directly increase the income of over 1,500 local farmers during the crab season [1] Group 2 - Yonghui has implemented a comprehensive quality control system, with 14 standard screening processes for the crabs, including hardness, size, and fat content [1] - Crabs that do not meet the standards are returned, and those that pass initial screening undergo at least two fattening processes before being sent to stores [1] - The crabs are delivered to stores within 48 hours via cold chain logistics, with separate sales for male and female crabs, and free oxygen packaging services provided [2]
一天开四店、SKU达5000支 京东折扣超市落地宿迁
Bei Jing Shang Bao· 2025-08-30 03:29
Group 1 - Four new JD discount supermarkets opened in Suqian, Jiangsu, located in key commercial areas and community centers [1][3] - The stores utilize a "large store, multiple SKUs" model, each exceeding 5,000 square meters, designed to accommodate higher customer traffic [3] - The product range includes over 5,000 SKUs covering daily necessities, fresh food, fast-moving consumer goods, and beverages, catering to the one-stop shopping needs of families [3] Group 2 - The supermarkets leverage JD's supply chain to offer direct sourcing of specialty products, minimizing price markups by eliminating intermediaries [4] - JD's private label products, such as Seven Fresh, are available in the new stores, enhancing product variety [4] - Consumers can shop in-store or order online via the JD app, with delivery available in as fast as 30 minutes [4]
京东超市布局全球直采,厄瓜多尔玫瑰价格降30%
Sou Hu Cai Jing· 2025-08-27 18:09
Core Insights - Ecuadorian agricultural products, particularly roses and white shrimp, are gaining significant market access in China through JD.com, marking a historic opportunity for the country [1][3] - JD.com has become the largest importer and distributor of Ecuadorian roses in China, enhancing the efficiency of the cross-border flower supply chain by over three times [1][3] Group 1: Strategic Developments - JD.com announced a strategic upgrade for its flower business, focusing on "good products, good prices, and good service," with plans to distribute over 100 million flowers globally by 2025, including 50 million imported Ecuadorian roses [3][5] - The supply chain optimization has led to a reduction in costs, allowing JD.com to offer Ecuadorian roses at prices 30% lower than other retail channels [3][9] Group 2: Market Dynamics - The Chinese flower market has shown strong growth, with a total industry scale exceeding 200 billion yuan, and JD.com has accumulated over 20 million flower users [5][7] - The demand for high-end flower products, such as Ecuadorian roses, is increasing, but traditional procurement methods have kept retail prices high, limiting market expansion [7][9] Group 3: Product Offerings and Collaborations - JD.com has secured exclusive global sales rights for four rare varieties of Ecuadorian roses and plans to auction a unique 1.5-meter bouquet of 999 roses [10][12] - The Ecuadorian roses are recognized for their superior quality, with a growth cycle 2.5 times longer than regular roses, and they are often used in high-end events and weddings [14][16] Group 4: Future Prospects - JD.com aims to deepen its partnerships with Ecuadorian farms to facilitate the entry of more high-quality Ecuadorian agricultural products into the Chinese market, enhancing consumer choices [16][17] - The establishment of a global flower ecosystem alliance is intended to promote industry standards and the globalization of the flower industry, contributing to the realization of "global flower freedom" for Chinese consumers [9]
京东超市布局鲜花全球直采 供应链效率提升超3倍
Zhong Guo Qing Nian Bao· 2025-08-27 13:52
Core Insights - JD Supermarket held a strategic launch event themed "Global Good Flowers Blooming on JD" on August 26, focusing on the upcoming Qixi Festival and signing a long-term procurement agreement for Ecuadorian roses, making JD the largest importer and distributor of these roses in China [1][3]. Group 1: Market Demand and Supply Chain Efficiency - There has been a significant increase in domestic demand for high-end flowers, particularly during special occasions like Qixi and Valentine's Day [3]. - JD's strategic upgrade in its flower business has improved supply chain efficiency by over three times, reducing the delivery time of overseas flowers from 7-10 days to just 3 days [3]. - Consumers can receive freshly picked Ecuadorian roses within 72 hours, with prices being 30% lower than other retail channels due to direct sourcing [3]. Group 2: Global Sourcing and Partnerships - JD has stationed professional buyers in Ecuador and the Netherlands to select quality products from the upstream supply chain [3]. - The company plans to send more buyers to key flower-producing regions globally, including Japan, South Africa, Colombia, and Thailand, to enhance its direct sourcing strategy [3]. - JD Supermarket has initiated the establishment of a Global Flower Ecological Alliance, collaborating with flower brands from Ecuador, the Netherlands, Japan, South Africa, Colombia, and Thailand to promote industry standards and global development of the flower industry [3].
京东超市完成厄瓜多尔产地直采布局“玫瑰中的爱马仕”价格最高便宜超50%
Zhong Jin Zai Xian· 2025-08-19 13:46
Core Insights - Ecuadorian roses, known as the "Hermès of roses," are gaining popularity among consumers, moving beyond their previous status as luxury items for celebrities and aristocrats [4][6] - JD Supermarket has established a strategic partnership with CeresFarms to directly source Ecuadorian roses, significantly reducing retail prices by 30% [3][7] Group 1: Market Dynamics - The collaboration marks JD Supermarket's completion of a direct sourcing strategy for Ecuadorian roses, ensuring quality and authenticity [3][7] - The retail price of Ecuadorian rose bouquets in China has historically ranged from hundreds to thousands of yuan, making them a symbol of status [4][6] Group 2: Quality Assurance and Logistics - JD Supermarket has implemented a dedicated supply chain for Ecuadorian roses, including a specialized air route with Emirates Airlines to maintain freshness [9] - The roses are transported under strict temperature controls, ensuring they reach consumers within 72 hours of harvesting [9] Group 3: Consumer Engagement - The first batch of Ecuadorian roses will be available for sale on JD Supermarket, with promotional offers such as a 56% discount on popular products [3][6] - The initiative aims to enhance consumer access to high-quality Ecuadorian roses, previously considered exclusive to high-end markets [3][4]
罗森青岛首店开业;余惠勇回应百果园水果太贵
Sou Hu Cai Jing· 2025-08-11 21:27
Group 1 - Lawson opened its first store in Qingdao, with a total of 7 stores launched simultaneously, marking a significant step in its expansion strategy in Shandong, aiming to establish 1,000 stores in the province [7] - Baiguoyuan's chairman addressed the issue of high fruit prices, emphasizing the company's commitment to quality and consumer education, stating that good fruit is in high demand and that they will not compromise on quality despite potential price reductions [9] - Pop Mart's flagship store in Thailand, which is the largest globally at 760 square meters, has been criticized for resembling Miniso's design, although neither company has officially responded to the claims [10] Group 2 - Hema released a consumption trend report for its 10th anniversary, focusing on "freshness, health, and self-satisfaction" as key product directions, and has built a large supply chain network to ensure the quality of fresh produce [12] - AliExpress reported a 100% year-on-year increase in overseas sales of domestic beauty products, with Europe, Mexico, Brazil, and Japan being the main growth markets [13] - Wahaha announced a 1 billion yuan investment in a new beverage production base in Xi'an, which will include multiple production lines for various beverages [14] Group 3 - The retail industry in China saw a CRPI of 50.1 in August, indicating a return to expansion, with a 0.5 percentage point increase from the previous month [19] - Tmall Supermarket expanded its same-day delivery service to 8 new cities, achieving a delivery punctuality rate of over 97%, with plans for further expansion [21] - On August 7, over 300,000 small restaurant businesses achieved peak sales on Taobao Flash Sale, with delivery riders on Ele.me increasing to 3.5 times last year's numbers [23]
推动新疆鲜果直达全国餐桌 龙岗首家“胖永辉”开业
Shen Zhen Shang Bao· 2025-08-08 16:45
Core Points - The article highlights the launch of the "Xinjiang Good Fruits Yonghui Fresh Delivery" event by Yonghui Supermarket, aimed at bringing fresh Xinjiang fruits directly to Shenzhen consumers within 72 hours [1] - Yonghui Supermarket has committed to purchasing no less than 3 billion yuan worth of Xinjiang products over the next three years [1] Group 1 - The event features a variety of Xinjiang fruits such as plums, winter jujubes, grapes, and melons, emphasizing the freshness and quality of the produce [1] - Yonghui Supermarket employs a direct sourcing model, with a professional procurement team working closely with local cooperatives and farms in Xinjiang to eliminate unnecessary intermediaries [1] - The new store in Longgang District, which is the first "Fat Donglai" model store in the area, incorporates immersive shopping experiences and cultural elements from Xinjiang [1]
永辉超市:未来三年将采购不少于30亿元新疆产品
Shang Hai Zheng Quan Bao· 2025-08-08 05:44
Group 1 - The 2025 Xinjiang Fruit Festival was officially launched by Yonghui Supermarket on August 8, featuring new products sourced directly from Xinjiang in all nationwide stores [2] - Yonghui Supermarket's Vice President and Chief Product Officer, She Xianping, stated that the company adopts a "direct sourcing" model, connecting directly with high-quality cooperatives and planting bases in Xinjiang, ensuring efficient cold chain logistics to nationwide stores [2] - Over the next three years, Yonghui Supermarket plans to procure no less than 3 billion yuan worth of Xinjiang products [2] Group 2 - On the same day, Yonghui Supermarket opened its first "Fat Donglai" model reform store in Longgang District, Shenzhen, named Star River WORLD·COCO Park, focusing on enhancing product quality, service quality, and employee capability [2] - The reform store continues Yonghui's model of not charging membership fees and offering small packaged products [2] - The company aims to deepen its focus on products, services, and supply chains, exploring better retail integration models, with a target of 208 store reforms by the end of September this year and 300 by the Lunar New Year in 2026 [2]