闯新路 开新局 展新姿 2025年海南旅文广体工作高质量发展纪实 回望2025年，海南自由贸易港正式启动全岛封关，实现迈向最高水平开放形态的"关键一跃"。海南旅游 业捷报频传：全年接待国内外游客1.06亿人次，同比增长9.1%，迈入"游客量超1亿人次、总花费超2000亿 元"新阶段；接待入境游客150.05万人次，接待入境过夜游客594.29万人夜，创下历史新纪录。 在"诗"与"远方"的融合发展中，海南不仅创造了可观的经济增量，也塑造着独具特色的文化标识、开放 活力的品牌形象。过去一年，海南紧紧围绕国际旅游消费中心建设目标，推动旅游、文化、文物保护利用、 广电、体育各领域全面开花，交出了一份沉甸甸的高质量发展成绩单。 旅游 中旅逐浪度假区在万宁日月湾开门迎客。高林 摄 一条条"请进来、走出去"的国际旅游推广新路，让海南的"世界能见度"显著提升。海南全年接待入境游 客150.05万人次，同比增长35.2%，接待入境过夜游客594.29万人夜，同比增长59%；游客总花费2254.32亿 元，同比增长10.5%。 消费引擎越燃越旺。通过实施文体旅商展联动扩大消费等措施，海南成功点燃消费新爆点。全年招引各 类会议27 ...

Core Insights - Hainan's inbound tourism continues to rise, with 4.4686 million overnight visitors from January to October 2025, marking a 58.7% year-on-year increase [1] - The total revenue from Hainan's tourism industry has doubled from 95.016 billion yuan in 2018 to 204.014 billion yuan in 2024, showcasing strong market vitality and growth resilience [1] - The contribution of tourism to Hainan's GDP has increased from 27.3% in 2018 to 33.4% in 2024, indicating a significant enhancement in the tourism sector's economic impact [2] Tourism Development Strategies - Hainan aims to enhance its international tourism consumption center by developing super brands and promoting "shopping in Hainan" as a new international trend [2] - The province plans to diversify high-quality tourism products, focusing on unique offerings that reflect Hainan's identity, including cultural performances and digital consumption [2] - Hainan will upgrade various tourism consumption scenarios, including dining, shopping, and entertainment, while promoting night economy and experience-based consumption [2] Infrastructure and Product Offerings - New tourism products such as the Ring Island Tourism Road and the Tropical Rainforest National Park Tourism Road have gained popularity, catering to diverse and high-quality consumer demands [2] - Hainan's duty-free sales account for over 8% of the global duty-free market, highlighting its growing significance in international retail [1] - The establishment of 18 Sino-foreign cooperative educational institutions and projects, along with the expected growth of the Lingshui Li'an International Education Innovation Pilot Zone to 10,000 students by the end of the year, reflects Hainan's commitment to educational tourism [1]