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宁夏首家“胖改”超市开业 3天客流量突破10万人次
Zheng Quan Ri Bao Wang· 2025-09-23 06:15
Core Insights - The newly opened Wumei Supermarket "Fat Transformation Store" in Wuzhong has attracted over 100,000 visitors within just three days of its opening, significantly exceeding the average foot traffic for new stores in the industry [1][2]. Group 1: Store Features and Offerings - The "Fat Transformation Store" has undergone comprehensive upgrades in product structure, quality, pricing, employee benefits, and store environment [2]. - It introduces products from the well-known brand "Fat Donglai," offering daily fresh baked goods, ready-to-eat meals, and on-site tastings [2]. - The store implements a daily freshness policy for certain categories, similar to "Fat Donglai," and provides 21 free services, including customer rest areas, free tea, emergency medicines, and pet storage [2]. Group 2: Market Impact - The success of the "Fat Transformation Store" is seen as a revitalizing force for the physical retail sector, especially as traditional supermarkets face declining foot traffic and sluggish consumer spending [2].
物美官宣新一批七家胖改店,北京大兴黄村店调改后首月日均销售额同比增长近20%
Cai Jing Wang· 2025-08-01 12:47
Core Insights - Wumart Group announced the opening of 7 new "Learning Fat Donglai Self-Adjustment Stores" starting in August across Beijing, Tianjin, and Hangzhou [1] - The store structure will closely resemble 80% of the product structure of Fat Donglai, with significant expansions in the baking and ready-to-eat food processing areas [1] - Previous adjusted stores in Beijing and Tianjin reported a daily average foot traffic exceeding 10,000 in the first month post-adjustment, with a nearly 20% year-on-year sales increase for the Beijing Daxing Huangcun store [1] Store Openings - The Beijing Chaoyang Huamao store and Changping Tiantongyuan store will officially open on August 8, while the Xicheng Xinjiekou store will open on August 29 [1] - Three stores in Hangzhou and one in Tianjin are set to undergo adjustments and will reopen between August 15 and September 12 [1] Product Strategy - The adjusted stores will feature a significant increase in freshly made baked goods and ready-to-eat food, offering dozens of freshly made items daily along with on-site tastings [1] - The penetration rate of ready-to-eat food in the adjusted stores, such as Beijing Xueqing Road and Tianjin Beichen stores, exceeds 60% [1]