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食饮吾见 | 一周消费大事件(2.24-2.27)
Cai Jing Wang· 2026-02-27 08:39
市场监管总局发布外卖与网售食品相关新规 2月26日,市场监管总局于官网发布食品安全专题新闻发布会实录。据悉,2月26日下午,市场监管总局召开食品安全 专题新闻发布会。会上,市场监管总局新闻发言人、新闻宣传司司长王秋苹表示,为压实网络经营主体责任,市场监 管总局近期制定两项《规定》,直指网络餐饮与食品销售。它们是《网络餐饮服务经营者落实食品安全主体责任监督 管理规定》和《网络食品销售经营者落实食品安全主体责任监督管理规定》。市场监管总局食品安全总监孙会川对 《网络餐饮服务经营者落实食品安全主体责任监督管理规定》的相关情况介绍称,为进一步提升餐饮外卖食品安全水 平,市场监管总局专门制定出台《网络餐饮服务经营者落实食品安全主体责任监督管理规定》,重点从三个方面来提 升外卖"放心指数"。一是紧扣平台主体责任这个"牛鼻子"。 二是聚焦商户规范经营这个"关键点"。三是筑牢违法违规 惩戒的"防护网"。此外,市场监管总局致力于"补短板",专门制定《网络食品销售经营者落实食品安全主体责任监督 管理规定》,从平台提供者、入网食品销售者、监管部门三个方面入手,围绕"责任""协同""执法"这三个关键词,来 进一步压紧压实食品安全主体 ...
永辉全国门店客流销售同店双增,熟食烘培增长超220%
Bei Jing Shang Bao· 2026-02-26 05:32
北京商报讯(记者 赵述评 实习记者 毛思怡)2月26日,北京商报记者从永辉超市获悉,腊月二十八到 正月初七,永辉全国门店同店销售额及客流量双双实现同比增长。其中,自有品牌"品质永辉"系列迎来 爆发,近60款商品在春节档销售额环比增长超70%。 区域表现方面,福州奥体中心店春节期间日均销售额突破百万元,河南新密中强光年店春节期间销售额 较去年同期增长近3倍,天津SM广场店1月至今日均销售额突破130万元。 这是永辉全国调改门店突破300家后迎来的首个消费旺季。数据显示,熟食、烘焙重点分类同比增长均 超220%,永辉表示,门店后场打造的"中央厨房"为熟食烘焙的爆发提供了场景支撑。此外,火锅季系 列同比增长超140%,春节好菜(地标菜和有机菜)同比增长近200%,海鲜盛宴同比增长超60%。 2月11日,永辉超市CEO王守诚在新年信中提到,全面调改后,2026年永辉超市将从三个方向深化运 营。一是建立品质生态,目标与200个核心产区及工厂形成长期稳定合作,集中资源打造"100个亿级口 碑单品";二是推动门店从交易场景向"生活场"转型,如"社区厨房"与"邻里客厅",优化购物环境与商 品场景;三是推动组织变革,从管控向激 ...
永辉春节档成绩单:熟食、烘焙重点分类增超220%,天津SM广场店1月至今日均销售额突破130万元
Cai Jing Wang· 2026-02-25 09:34
在全国多地门店,调改后的福州奥体中心店春节期间销售额日均突破百万元;河南新密中强光年店春节 期间销售额较去年同期增长近3倍,客流增长超230%;在北方市场,渤湾大区的标杆门店天津SM广场 店1月至今日均销售额突破130万元。 (企业公众号) 2月25日,永辉超市发布春节档成绩单。数据显示,从腊月二十八到正月初七,永辉全国门店同店销售 额及客流量双双实现同比增长。 面对长达9天且节奏分明的春节假期,永辉以"新永辉·新年味"为年货节战略主线,创新推出"四大波 段"供给策略。在重点品类拉动下,熟食烟火气板块、烘焙年糖年饼和现烤类商品同比增长均超220%, 火锅季系列同比增长超140%,春节好菜(地标菜和有机菜)同比增长近200%,海鲜盛宴同比增长超 60%。而永辉深化品质战略的成果——自有品牌"品质永辉"系列近60款商品在春节档迎来爆发,销售额 环比增长超70%。 礼盒市场,永辉定制与三只松鼠、森宝联合推出的坚果礼盒成为春节档两大爆款,永辉定制系列礼盒在 整体礼盒销售中占比高达50%;此外,熟食、烘焙重点分类增长超220%,YHBakery红颜草莓盒子蛋糕 稳居烘焙类榜首,北京烤鸭、脆皮香酥鸭等卤味熟食位列熟食销售 ...
申城消费市场热气腾腾 老字号新品牌吸引中外消费者驻足打卡 新潮活动沉浸体验“磁吸力”十足
Jie Fang Ri Bao· 2026-02-20 01:27
Core Insights - The article highlights the resurgence of traditional food brands and the emergence of new popular dining spots in Shanghai during the Spring Festival, showcasing a vibrant consumer atmosphere and increased foot traffic in commercial areas [2][3][4]. Group 1: Traditional Brands - Established brands like Xiao Shao Xing and De Xing Guan have successfully attracted large crowds, with long queues forming outside their locations on Shanxi South Road, which has become a new hotspot for dining [2][3]. - Xiao Shao Xing has adapted to modern consumer preferences by introducing new menu items such as baked crème brûlée and osmanthus rice milk, appealing to younger customers and international tourists [2]. - De Xing Guan experienced a surge in popularity due to a mention in a popular drama, leading to increased customer traffic and adjustments in operating hours to accommodate demand [3]. Group 2: New Consumption Scenes - New consumption brands in Shanghai are creating innovative shopping experiences, such as the themed pop-up events at BFC Financial Center, which combine traditional elements with modern trends to attract consumers [4]. - The introduction of pop-up stores, like the one by Lao Pu Huang Jin, has significantly increased foot traffic, with customers often waiting hours to enter, benefiting surrounding shops as well [5][6]. - The LV giant "Louis" continues to draw crowds, with all reservation slots for its exhibition fully booked during the Spring Festival, indicating strong interest from both local and international visitors [6]. Group 3: Consumer Behavior - The festive atmosphere and new shopping experiences have encouraged local residents to stay in Shanghai for the holiday, contributing to a vibrant local economy [4]. - Consumers are increasingly engaging with new brands and experiences, leading to a shift in shopping habits and preferences during the festive season [5][6].
东阿拉村,集市人气旺(新春走基层·建设宜居宜业和美乡村)
Ren Min Ri Bao· 2026-02-15 23:13
"吃大冻梨不?甜!"锣鼓铿锵声中,热情的摊主大声推荐。记者抵达吉林延边朝鲜族自治州珲春市杨泡 满族乡东阿拉村时,恰逢村里举办新春大集。人头攒动、购销两旺,浓浓的年味儿裹着烟火气扑面而 来。 过去,这里因贫穷被称为"穷阿拉",如今村庄面貌焕然一新、产业节节攀升,成为远近闻名的"富阿 拉"。 过去村里只有两家小卖店,随着年轻人返乡创业,商业业态愈发丰富,仅烤串店去年就新开两家。返乡 青年吴立波在外打工多年,2025年回到家乡开起烤串店:"生意不错,城里人和村民都来吃,店里雇了5 个人,都是本村的。" 老年人活动室里,有个"书记助农直播间"。村支书带头学习电商直播,已经能熟练带货。2025年,村里 仅直播间就卖出20多万元的农产品。"过年了,销路更好,线上线下年货销售额日均达1.5万元。"崔枝 鹤说。大米、榛子、木耳等特色农产品走出大山、走向市场,观光采摘等特色项目则吸引着游客来到乡 村、体验生活。本报记者 孟海鹰 [ 责编:袁晴 ] 村民郎大哥在集市上挑选砂糖橘。春节假期,备年货不用提前囤,集市上品类齐全、随吃随买,十分方 便。"市里人都来我们农村赶集做生意,可见咱们村的消费能力真的上来了!"郎大哥说。 从城里赶 ...
比除夕更早吃上硬菜的人,在东北的绿皮上
3 6 Ke· 2026-02-14 02:04
Core Viewpoint - The article highlights the cultural significance of food among Northeastern Chinese people during long train journeys, particularly during the Spring Festival, showcasing their communal and generous spirit in sharing meals on trains [1][4][10]. Group 1: Train Journey Experience - Northeasterners prioritize good food on long train rides, often preparing elaborate meals to share with fellow passengers, creating a lively and communal atmosphere [1][4]. - The experience on a Northeastern train is characterized by social interactions, where sharing food leads to spontaneous conversations and connections among passengers [5][10]. - The unique food culture on these trains includes traditional dishes like "dried tofu" and various cured meats, which are easy to share and enjoy during the journey [8][9]. Group 2: Cultural Significance - The article describes the train as a microcosm of Northeastern culture, where the lively interactions and shared meals reflect the region's hospitality and warmth [10][14]. - Special themed trains, such as the "Northeast Folk" train, enhance the travel experience by incorporating local cuisine and cultural performances, further immersing passengers in the region's traditions [14]. - The mention of "Shanhaiguan Station" signifies a cultural landmark for Northeasterners, symbolizing the transition back home and evoking a sense of nostalgia and belonging [14].
佳和生活超市第三代门店落地,把超市变成社区厨房
Xin Lang Cai Jing· 2026-02-12 15:28
Core Insights - Jiahe Life Supermarket has opened its first store in Shanghai's Jiayuan community, marking the launch of its third-generation business model, with a store area of 750 square meters and over 2,600 SKUs, of which nearly 40% are fresh products. The store achieved sales exceeding 2 million yuan within three days of opening [2][3] Group 1: Store Design and Concept - The new store emphasizes a "community boutique supermarket" concept, catering to local residents' daily needs for groceries and fresh ingredients while also appealing to younger consumers with snacks and quality beverages [3] - Key design changes include streamlined customer flow, clear zoning to reduce search costs, and enhanced shopping comfort through material and color choices [5][7] - The design philosophy focuses on "minimalism and long-lasting design," prioritizing essential needs and creating a modern, youthful supermarket space [5][7] Group 2: Operational Model - The store features an open kitchen, allowing customers to see the preparation of fresh products, combining the stability of a central kitchen with the freshness of on-site cooking [8][10] - This hybrid model enables a diverse product range, including baked goods, snacks, and fresh foods, ensuring a rich selection for consumers [10] - The store transforms traditional retail spaces into service nodes, enhancing customer engagement and driving sales through visible production processes [12] Group 3: Community Engagement and Future Plans - The operational logic has shifted from a broad product range to a focus on proximity and responsiveness to community needs, positioning the supermarket as a vital part of community life [14] - Jiahe Life Supermarket aims to deepen its integration with the community, providing warm services and creating a sense of belonging and happiness among residents [16]
厦门市同安区市场监管局多措并举开展节前综合检查 护航平安春节
Xin Lang Cai Jing· 2026-02-12 06:10
中国质量新闻网讯 临近新春佳节,银城同安的烟火气愈发醇厚,商圈景区暖意渐浓,八方游客纷至沓 来,处处洋溢着团圆喜庆的氛围。为保障人民群众度过一个欢乐祥和的平安年,厦门市同安区市场监管 局立足职能,聚焦旅游热点、商圈集市、生产企业等重点领域,推行"全链条监管+精准化服务"模式, 多线并进开展节前综合检查,通过细排查、严监管、优服务,将安全防线筑牢在民生一线,让年味更安 心、消费更放心。 同安人文底蕴深厚,巷陌间的美食风味与网红打卡点吸引众多游客。同安区市场监管局坚持"防范在 先、服务在前"原则,聚焦后田等新兴网红片区及爱琴海购物中心等传统消费商圈,织密食品安全防护 大型游乐设施安全是节前监管重中之重。作为厦门最大游乐场所,方特旅游区深受年轻人的偏爱,同安 区市场监管局聚焦公共安全、特种设备安全等方面,对其开展全领域"一站式"检查。执法人员深入设备 运行一线,重点检查"暴风眼""极地快车"等高风险项目,严格查验设备定期检验报告、作业人员持证、 安全束缚装置有效性等方面,以及企业安全管理制度、应急预案演练落实情况。目前景区设备整体运行 状况平稳,管理规范有序,针对预计到来的春节客流高峰,景区表示将加强巡检,依托"人 ...
多维赋能 激活老字号创新“引擎”
Bei Jing Shang Bao· 2026-02-10 16:54
Core Insights - Beijing is positioning itself as a benchmark for cultivating and building an international consumption center, with continuous upgrades in commercial innovation and supply, leveraging the cultural heritage and craftsmanship of its time-honored brands [1][2] Policy Support - A multi-level policy support system has been established since 2017, providing a fundamental guarantee for the sustainable development of time-honored brands, covering key areas such as reform innovation, brand protection, and industry integration [1][2] - The "14th Five-Year Plan" and the "Implementation Plan for Cultivating and Building an International Consumption Center City" serve as macro guidance for the development of these brands [1] Market Dynamics - By 2025, Beijing aims to form a development pattern for time-honored brands covering 14 industries, with the top 8 brands contributing 67.7% of total revenue, highlighting the brand cluster effect and value reconstruction [2] - Over 90% of time-honored brands have connected with online platforms, with significant presence on major e-commerce sites like JD.com, Taobao/Tmall, and Douyin [2][11] Innovation Strategies - Innovation is seen as a key driver for activating brands, transforming historical heritage into contemporary "experience products" to address modernization challenges [2] - Various innovation practices include product innovation, supply chain innovation, scene innovation, and operational model innovation, enhancing brand appeal and market competitiveness [8] Talent Development - The talent structure within time-honored brands shows a significant reliance on skilled artisans (over 87%), with a pressing need for digital and management innovation talents, which currently represent only 1% and 12% respectively [2][16] - The workforce in this sector has decreased from 46,935 in 2018 to 40,289 in 2023, indicating challenges in talent retention and adaptation to market changes [3][19] Intellectual Property Protection - The complexity of historical ownership and weak trademark protection awareness pose challenges, necessitating the establishment of a comprehensive intellectual property management system [3][21] - Efforts are being made to shift from passive responses to proactive defense mechanisms in protecting intellectual property rights, including cross-regional coordination for brand protection [4][21] Group Management - The majority of time-honored brands are concentrated within a few large groups, with state-owned enterprises dominating in sectors like food processing and catering, which facilitates resource integration and brand synergy [23][27] - The dual structure of state-owned and private enterprises contributes to a balanced development landscape, with state-owned enterprises leading in brand protection and cultural transmission [27]
菜市场升级应守住烟火气
Xin Lang Cai Jing· 2026-02-06 21:01
Core Insights - The article highlights the increasing activity in the consumer market as the Spring Festival approaches, with many local markets experiencing high foot traffic and sales, but also facing issues such as poor sanitation and safety hazards [1] Group 1: Market Conditions - Many residents report problems in local markets, including dirty environments, delayed garbage collection, and unpleasant odors, particularly during winter [1] - The traditional market model, where farmers supply fresh produce directly, aligns well with consumer habits, especially for older demographics [1] Group 2: Upgrade Initiatives - Various regions are implementing agricultural market upgrade plans to address these issues, with Tianjin recently issuing guidelines for the systematic renovation of markets over 10 years old [1] - The focus of these upgrades is on improving quality without raising prices, ensuring convenience for consumers while maintaining the market's vibrant atmosphere [1] Group 3: Consumer Experience - Enhancing the shopping experience is crucial, with a focus on creating clean, dry, and well-ventilated environments through effective drainage and ventilation systems [2] - The elderly, a significant consumer group, require thoughtful adaptations in market design, such as maintaining cash payment options and providing accessible facilities [2] Group 4: Diverse Offerings - The development of a "15-minute convenient living circle" presents an opportunity for markets to diversify their offerings beyond just food, incorporating services like breakfast, ready-to-eat meals, and home services [3] - The goal is to transform markets into comprehensive service centers while ensuring they remain affordable and fresh, thus preserving their unique community atmosphere [3]