Core Viewpoint - Goldman Sachs has initiated a "Buy" rating for Damai Entertainment with a target price of HKD 1.38, highlighting the company's strong market position and strategic focus on live events and IP business as key drivers for sustainable growth [1] Group 1: Company Performance - Damai Entertainment is recognized as China's largest live ticketing platform and the biggest IP licensing agent, positioning it favorably across various verticals [1] - The company's stock has shown a strong performance year-to-date, with a 140% increase, indicating a market reassessment of its strategy towards live events and IP business over the more volatile film sector [1] Group 2: Market Strategy - The report emphasizes that Damai's strategic shift towards live events and IP business allows it to mitigate the instability associated with film production, effectively catering to the rising demand from younger audiences [1] - Despite the optimistic market sentiment, the company's robust earnings growth and focus on a more sustainable business model suggest further upside potential for its stock price [1]