Core Insights - The article discusses the monitoring of public sentiment regarding bank wealth management subsidiaries, highlighting the creation of a reputation risk management platform aimed at enhancing the management of corporate reputation in the financial sector [1] Summary by Sections Public Sentiment Overview - From July 4 to July 17, 2022, a total of 8,313 effective media reports were monitored, involving 22 entities, with an estimated reach of over 26.55 million people. Positive and neutral reports accounted for 7,963 articles, representing 95.79% of the total [2] - The industry sentiment health index for bank wealth management subsidiaries was 91 points, with over 92.31% of companies exceeding the industry average, although two companies still require improvement in sentiment management [2] Key Focus Areas of Public Sentiment - The highest peak in public sentiment occurred on July 6, primarily driven by the incident where "Du Xiaoman customer service responded that depositors' 'savings' turned into 'wealth management products' due to bank operations" [3] Popular Sentiment Keywords - Key terms that garnered significant media and public attention included "bank wealth management," "research," "investment research capability," "equity investment," and "Du Xiaoman" [5] Industry Risk Analysis - The primary risk identified in the bank wealth management sector was "operational risk," accounting for 76%, mainly related to reports of penalties imposed on wealth management companies [7] Comprehensive Communication Impact - The overall communication impact of the wealth management sector was assessed based on breadth, depth, and speed. The breadth of communication included a total of 8,313 original and reprinted articles, with high-authority media such as China Economic Net (24 articles), China News Network (14 articles), and Xinhua Net (7 articles) participating [10] - The average speed of new articles added to the discussion was 25 articles per hour across the internet [10] Positive Sentiment Impact Rankings - The top positive sentiment events included: 1. "Second Quarter Bank Wealth Management Company Research" with an impact reach of 292.01 million [11] 2. "Bank Wealth Management Highlights Frequent, Investment Research Capability as Foundation" with an impact reach of 198.45 million [13] 3. "T+0 Changes to T+1! Quick Redemption Amount Reduced to 10,000! Another Bank Adjusts Cash Wealth Management Product Redemption Rules" with an impact reach of 167.21 million [13]