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存款大迁徙:投资者“蹲点抢额度”
第一财经· 2025-05-26 12:54
Core Viewpoint - The article discusses the recent surge in high-yield financial products offered by banks in response to declining deposit rates, leading to a shift of funds from traditional savings to wealth management products. However, the sustainability of these high yields is questioned as the market adjusts to lower interest rates [1][10]. Group 1: High-Yield Product Emergence - Many banks' wealth management subsidiaries are launching short-term high-yield products to attract customers, with some products offering annualized returns exceeding 6% [3][4]. - As of May 24, 34 wealth management products have performance benchmarks above 6%, indicating a significant increase in high-yield offerings [3]. - The issuance of new products has surged, with 506 new wealth management products launched in the week of May 5-11, 2025, marking a 104-product increase from the previous week [4]. Group 2: Investment Strategies and Market Behavior - Investors are adopting new strategies to secure high-yield products, with tactics such as timing purchases and selecting newly launched products [6][7]. - A notable trend is the emergence of "gold diggers" who monitor and quickly purchase high-yield products as soon as they become available, often using mobile apps [5][6]. - Investors are categorizing products based on their performance, with terms like "exploding gold coins" for high yields and "hanging eggs" for products with no returns [7]. Group 3: Market Dynamics and Future Outlook - The shift of funds from deposits to wealth management products is evident, with a reported decrease of 1.39 trillion yuan in household deposits in April, while non-bank deposits increased by 1.57 trillion yuan [9][10]. - The wealth management market's total scale reached 31.26 trillion yuan as of May 19, 2025, indicating potential for further growth [9]. - Analysts suggest that the current low deposit rates may continue to drive funds into wealth management, but uncertainties remain regarding the impact of interest rate changes and market volatility on future growth [10][11].