Core Viewpoint - The article highlights the issues surrounding the online dating platform Zhenai.com, including user complaints about privacy violations, misleading marketing practices, and a "killing pig" service chain that exploits users for profit [4][10][19]. Group 1: User Complaints and Issues - Many users, including those who have not registered, have received unsolicited messages from Zhenai.com, raising concerns about personal information leakage and spam [2][3]. - Users have reported a high volume of complaints on platforms like Black Cat Complaints, primarily regarding service quality, false advertising, and refund issues [6][7]. - The "killing pig" service chain involves aggressive marketing tactics, including misleading advertisements and pressure tactics to push users into purchasing expensive membership services [4][5]. Group 2: Business Model and Practices - Zhenai.com has been criticized for its business model, which relies on high marketing costs and a heavy reliance on user fees to cover operational expenses [18][19]. - The platform's service agreements often contain vague terms that absolve the company of responsibility for user losses, contributing to a lack of trust among consumers [9][10]. - Following a public exposure of its practices, Zhenai.com faces a significant trust crisis, which could lead to operational challenges [10][14]. Group 3: Market Position and Competition - Zhenai.com is struggling to adapt to changing consumer attitudes towards dating, particularly among younger generations who prefer less transactional and more genuine social interactions [16][21]. - The rise of social apps like Momo, Tantan, and Soul, which offer a more casual approach to dating, poses a significant threat to traditional dating platforms like Zhenai.com [22]. - Research indicates that younger consumers prioritize emotional connections over material considerations, further diminishing Zhenai.com's appeal [21][22].