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“珍珠开蚌”走红 “Z世代”玩转传统产业的N种可能
Zhong Guo Xin Wen Wang· 2025-06-05 00:44
Core Insights - The article highlights the rise of experiential tourism in the pearl industry of Zhejiang, where families engage in hands-on activities like pearl diving and jewelry making, enhancing the educational experience for children [1][2]. Group 1: Experiential Tourism - The "pearl diving" experience in Zhuji attracts families, allowing children to learn through play while creating their own jewelry [1][2]. - The experiential segment currently accounts for only 1% of the pearl production but yields significantly higher profits compared to wholesale prices [2]. - The initiative has led to collaborations with schools for educational projects, increasing local community involvement in this new business model [2]. Group 2: Cultural Integration - The integration of local legends, such as the story of Xi Shi, into the pearl diving experience could enhance the cultural tourism offerings [4]. - The creation of traditional Chinese medicine sachets by children serves as an engaging way to introduce them to Chinese medicine, blending education with cultural heritage [2][4]. Group 3: Technological Innovation - Advances in technology, particularly AI tools, are lowering the barriers for creative design and content production, enabling the emergence of unique local tourism experiences [5]. - The combination of technology and cultural elements is expected to create diverse and appealing tourism products across various regions [5].