珍珠产业

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活力中国调研行|诸暨山下湖镇:“珠”光宝气的珍珠小镇
Sou Hu Cai Jing· 2025-08-11 02:26
Core Viewpoint - The article highlights the significance of Shanjiah Lake Town in Zhejiang Province as a major hub for pearl cultivation, processing, and trade, emphasizing its role in the pearl industry and its contribution to local economic growth [5]. Industry Overview - Shanjiah Lake Town is recognized as "China's Pearl Capital," integrating pearl farming, processing, trading, and cultural tourism [5]. - The town has achieved technological innovation in ecological pearl farming and green development, establishing itself as the largest pearl trading center in the country and globally [5]. - The pearl trading volume in Shanjiah Lake Town accounts for 80% of the national market, showcasing its dominance in the industry [5]. Economic Impact - The pearl industry in Shanjiah Lake Town has significantly contributed to the local economy, helping residents increase their income and achieve prosperity [5].
浙江诸暨:“平台+产业”助推珍珠走向世界
Xin Hua She· 2025-06-23 14:15
Group 1 - The core viewpoint is that the pearl industry in Zhuji, Zhejiang, is leveraging various online platforms to expand its market reach globally, transforming from a passive sales approach to active global distribution [1] - The local pearl market has surpassed a scale of 50 billion yuan, with online sales accounting for over 60% of this figure [1] - The integration of cross-border e-commerce platforms like Amazon, TikTok, and AliExpress is expected to drive cross-border e-commerce sales to exceed 500 million yuan by 2024 [1] Group 2 - The establishment of a product information traceability mechanism for online sales in Zhuji aims to enhance product quality and consumer trust [2] - A quality inspection and logistics integration warehouse has been set up in Huadong Jewelry City, ensuring that products sold through platforms like Douyin undergo third-party inspection before shipment [2] - The online sales performance of Zhuji's pearl industry has seen significant growth, with daily live streaming sessions exceeding 7,000 and single-session sales reaching up to 20 million yuan [2] Group 3 - Zhejiang plans to cultivate 25 consumer goods industry clusters, each exceeding 10 billion yuan, to enhance the integration of innovation, industry, and supply chains [3] - The "platform + industry" initiative is a key reform in the platform economy aimed at promoting high-quality development in the province [3]
“珍珠开蚌”走红 “Z世代”玩转传统产业的N种可能
Zhong Guo Xin Wen Wang· 2025-06-05 00:44
Core Insights - The article highlights the rise of experiential tourism in the pearl industry of Zhejiang, where families engage in hands-on activities like pearl diving and jewelry making, enhancing the educational experience for children [1][2]. Group 1: Experiential Tourism - The "pearl diving" experience in Zhuji attracts families, allowing children to learn through play while creating their own jewelry [1][2]. - The experiential segment currently accounts for only 1% of the pearl production but yields significantly higher profits compared to wholesale prices [2]. - The initiative has led to collaborations with schools for educational projects, increasing local community involvement in this new business model [2]. Group 2: Cultural Integration - The integration of local legends, such as the story of Xi Shi, into the pearl diving experience could enhance the cultural tourism offerings [4]. - The creation of traditional Chinese medicine sachets by children serves as an engaging way to introduce them to Chinese medicine, blending education with cultural heritage [2][4]. Group 3: Technological Innovation - Advances in technology, particularly AI tools, are lowering the barriers for creative design and content production, enabling the emergence of unique local tourism experiences [5]. - The combination of technology and cultural elements is expected to create diverse and appealing tourism products across various regions [5].