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从静安苏河湾到春晚舞台!这张“马文化”卡牌为何能征服年轻人?
Guo Ji Jin Rong Bao· 2026-02-12 02:15
Group 1 - The core partnership between KAYOU and the Spring Festival Gala represents an innovative commercial collaboration that modernizes traditional culture and empowers local industry development [1][3] - KAYOU's Shanghai headquarters has established a 20,000 square meter R&D and operation center, indicating significant investment in cultural and creative industries [1][4] - The collaboration will feature a collectible card themed around the Year of the Horse, integrating traditional cultural elements with contemporary design to appeal to younger audiences [3][4] Group 2 - The collectible card will be available for pre-sale on February 10, featuring a gift box that includes eight cards and other cultural items, with a special offer during the live broadcast of the Spring Festival Gala [4][6] - KAYOU's rapid growth is supported by the cultural and creative industry ecosystem in Jing'an District, which aims to become a globally influential hub for cultural creativity [6][7] - The presence of various leading companies in Jing'an, such as KAYOU and others, contributes to a vibrant and collaborative cultural creative industry landscape, enhancing market opportunities and brand development [7]