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解码舌尖经济:中国调味品TOP企业七十多年破局之路
Jiang Nan Shi Bao· 2025-04-29 06:07
Core Viewpoint - The article highlights the evolution of China's condiment industry, particularly focusing on the development of the Zhujiang Qiao brand, showcasing its strategic choices and industry transformation over the past 70 years, from a closed economy to a fully open one, and its significant achievements in international trade [1] Group 1: Historical Development Phases - The foundational period (1950-1980s) saw the emergence of modern condiment enterprises in China, with Zhujiang Qiao being a product of the "export earning" strategy, transitioning from small workshops to specialized export production lines [2] - The reform and opening-up period (1980-2000s) marked a critical transformation from a planned economy to a market economy, with Zhujiang Qiao adopting international strategies, technological innovations, and product diversification, becoming a representative of the Chinese condiment industry [4][5] - The brand expansion period (2000-2020s) was characterized by the intertwining of capitalization and health trends, with Zhujiang Qiao focusing on innovation-driven brand upgrades and successfully launching products in North America, earning recognition for its contributions to culinary culture [7] Group 2: Certifications and Quality Management - Zhujiang Qiao achieved multiple international certifications, including FDA and EU BRC, establishing itself as a model for integrating traditional brewing techniques with global food safety regulations [4][5] - The company has developed a comprehensive quality management system that ensures strict control over every production stage, allowing it to maintain a leading position in China's soy sauce export volume [5] Group 3: Innovation and Future Outlook - Zhujiang Qiao emphasizes research and development, collaborating with educational institutions to enhance its technological capabilities and adapt to modern manufacturing standards [8] - The company aims to balance traditional craftsmanship with innovation, which is crucial for the high-quality development of the condiment industry moving forward [8]