Core Viewpoint - The Guangdong Travel Control Group is promoting local products through a series of events and online sales initiatives, aiming to enhance cultural tourism and support the local economy during the upcoming Spring Festival [2][3]. Group 1: Event Highlights - The "Guangdong Products Go Global" event was held in Guangzhou, showcasing local specialties such as Yingde black tea, Chaozhou tangerines, and Zengcheng rice, emphasizing the cultural heritage and natural gifts of the region [2]. - Various star-rated hotels under the Guangdong Travel Control Group presented special New Year products, including popular snacks and gift boxes, attracting significant consumer interest [2]. - The event saw high attendance, with consumers expressing satisfaction with the authentic local flavors and quality of the offerings [2]. Group 2: Sales Strategy - The Guangdong Travel Control Group is implementing an integrated operation model combining offline exhibitions, online live streaming, and mini-program sales to promote local products [3]. - Upcoming promotional activities include participation in a flash event in Harbin and a special exhibition in Beijing, as well as launching a series of promotions in Paris to attract international visitors [3].

Core Viewpoint - The article highlights the evolution of China's condiment industry, particularly focusing on the development of the Zhujiang Qiao brand, showcasing its strategic choices and industry transformation over the past 70 years, from a closed economy to a fully open one, and its significant achievements in international trade [1] Group 1: Historical Development Phases - The foundational period (1950-1980s) saw the emergence of modern condiment enterprises in China, with Zhujiang Qiao being a product of the "export earning" strategy, transitioning from small workshops to specialized export production lines [2] - The reform and opening-up period (1980-2000s) marked a critical transformation from a planned economy to a market economy, with Zhujiang Qiao adopting international strategies, technological innovations, and product diversification, becoming a representative of the Chinese condiment industry [4][5] - The brand expansion period (2000-2020s) was characterized by the intertwining of capitalization and health trends, with Zhujiang Qiao focusing on innovation-driven brand upgrades and successfully launching products in North America, earning recognition for its contributions to culinary culture [7] Group 2: Certifications and Quality Management - Zhujiang Qiao achieved multiple international certifications, including FDA and EU BRC, establishing itself as a model for integrating traditional brewing techniques with global food safety regulations [4][5] - The company has developed a comprehensive quality management system that ensures strict control over every production stage, allowing it to maintain a leading position in China's soy sauce export volume [5] Group 3: Innovation and Future Outlook - Zhujiang Qiao emphasizes research and development, collaborating with educational institutions to enhance its technological capabilities and adapt to modern manufacturing standards [8] - The company aims to balance traditional craftsmanship with innovation, which is crucial for the high-quality development of the condiment industry moving forward [8]