Core Insights - The battery industry is experiencing a significant event with the launch of the "Battery Festival" by Risheng Battery, aimed at promoting green low-carbon consumption and responding to the national "trade-in" policy [1][2] - Risheng Battery has established itself as a trusted global battery solution provider since its inception in 1999, operating 18 advanced manufacturing plants and employing 15,000 staff, including over 1,500 skilled R&D experts [1] - The company emphasizes building a strong brand IP through a dual online and offline approach during the Battery Festival, enhancing consumer interaction and providing substantial discounts [1][2] Company Overview - Risheng Battery operates on a global scale, with a total manufacturing area of 1.5 million square meters and over 900 international and domestic patents [1] - The company ensures product reliability through a rigorous quality control process involving over 30 inspection procedures [1] - Risheng Battery's products are certified by multiple international standards and are sold in over 150 countries, establishing a strong market presence [1] Consumer Engagement - The Battery Festival aligns with the recent "trade-in" policy, facilitating consumer upgrades by offering high-quality products at affordable prices [2] - The event addresses consumer needs for enhanced battery performance, including increased range, reduced charging frequency, and improved safety [2] Market Strategy - Risheng Battery focuses on empowering its partners through comprehensive support, including digital marketing strategies, online training, and product policies [3] - The company adopts a collaborative approach with distributors and service providers to enhance brand influence and user engagement [3] - The Battery Festival serves as a catalyst for creating value for consumers and partners while driving industry growth [3]