12月16日，北京市统计局发布1-11月北京消费市场运行情况，根据数据显示，1-11月，全市消费市场有所好转，市场总消费额同比增长 1.4%，较1-10月提升0.1个百分点。 其中， 服务性消费平稳增长 ，社会消费品零售总额（以下简称社零总额）降幅略有收窄。受"双十一"促 销活动提前释放部分消费需求等因素影响，11月当月社零总额下降2.1%，较上月有所回落，但10月和11月两月平均增长5.3%，为今年以来各 月较高水平。 等你来投！《清华金融评论》2026年1月刊 "十五五"开局：长短协同 保持经济增长在合理区间 01 02 一、服务性消费平稳增长，信息、交通消费表现较好 1-11月，全市服务性消费额同比增长4.8%。数字技术与消费领域融合加深，互联网直播、游戏及生活服务带动信息服务性消费额两位数增 长。旅游出行保持活跃，航空、铁路客运量持续提升，旅行社及相关服务行业收入增长超1成。文化娱乐服务供给更加丰富，电影、演出市场 票房收入均实现两位数增长。 二、社零总额降幅略有收窄，部分升级类和基本生活类商品保持较好增长 1-11月，全市实现社零总额12492.9亿元，同比下降3.1%，降幅较1-10月收窄0.1个 ...

Core Insights - The article discusses the growth and developments in the new energy commercial vehicle sector, highlighting significant sales increases and new product launches in the market [5][17][29]. Policy and Regulations - The Ministry of Industry and Information Technology (MIIT) is promoting the establishment of national emerging industry development demonstration bases, aiming to create around 100 park-type and 1,000 enterprise-type bases by 2035, focusing on new technologies and industries such as new energy and intelligent connected vehicles [10][11][14]. Market Insights - In the first ten months of 2025, sales of Changan's new energy VANs increased by 72.9%, with the medium VAN segment accounting for over 60% of total sales [17][18]. - The large VAN market saw a remarkable growth of 344.5% for the Kai Cheng V919 model during the same period, with the model's new version launched in November [23]. - The small VAN market also experienced significant growth, with the Rui Xing EM80Ⅱ and EM60Ⅱ models increasing by 127.6% and 416.3%, respectively [27][28]. Company Monitoring - Changan Automobile is advancing its "Three Major Plans" to enhance its core competitiveness in the new energy sector, with a commitment to invest 100 billion yuan in new energy projects by 2025 [29]. - Chery Commercial Vehicle launched the Zero Meter Light Truck, targeting urban distribution needs with advanced energy efficiency features [33]. - Foton Motor introduced the Aoling Zhi Lan EL cold region version, addressing winter operational challenges for electric light trucks [38]. - GAC's Lingcheng T9 new energy heavy truck was launched, featuring a fully self-developed three-electric system [40].

Core Insights - The Chinese government has introduced a plan to enhance the adaptability of supply and demand in consumer goods, aiming to create three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, with a focus on high-quality development by 2030 [1] Group 1: Development Goals - By 2027, China aims to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots [1] - By 2030, the goal is to achieve a high-quality development pattern where supply and consumption interact positively, with a steady increase in consumption's contribution to economic growth [1] Group 2: Key Consumption Areas - The three trillion-level consumption sectors include elderly products, smart connected vehicles, and consumer electronics [1] - The ten hundred-billion-level consumption hotspots cover categories closely related to daily life, such as baby products, smart wearables, cosmetics, fitness equipment, outdoor products, pet food, civilian drones, trendy toys, jewelry, and national fashion apparel [1] Group 3: Current Market Trends - In the first ten months of this year, the trade-in policy for consumer goods has generated over 2.4 trillion yuan in sales, benefiting more than 360 million people [3] - Retail sales of home appliances, furniture, and communication equipment have seen approximately 20% year-on-year growth, maintaining a rapid growth rate [3] Group 4: Regulatory and Standardization Efforts - The State Administration for Market Regulation has released 22 national standards related to energy and water consumption for daily consumer goods, enhancing the supply of quality products to meet consumer demand [3] - The plan emphasizes the development of energy-efficient and environmentally friendly products suitable for rural areas, including efficient range hoods, gas stoves, water heaters, and bathroom products [3][4]

Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, targeting significant optimization of the supply structure by 2027, with the formation of three trillion-level consumption sectors and ten billion-level consumption hotspots [1] Group 1: Key Industries - Focus on key industries such as smart connected new energy vehicles and consumer electronics, with initiatives for typical innovative application activities [1] - Encouragement of green and low-carbon consumption in sectors like new energy vehicles [1] Group 2: Market Development - Expansion of automotive aftermarket consumption, including vehicle modifications, RV camping, and automotive events [1] - Promotion of high-quality development in the automotive rental market [1]

Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, with a target to optimize the supply structure significantly by 2027, creating three trillion-level consumption sectors and ten billion-level consumption hotspots [1] Group 1: Key Industries - Focus on key industries such as smart connected new energy vehicles and consumer electronics, with initiatives for typical innovative application activities [1] - Encouragement of green and low-carbon consumption in sectors like new energy vehicles [1] Group 2: Market Development - Expansion of automotive aftermarket consumption, including vehicle modifications, RV camping, and automotive events [1] - Promotion of high-quality development in the automotive rental market [1]

Group 1 - The total consumption in Beijing from January to October increased by 1.3% year-on-year, with service consumption remaining active, particularly in information, transportation, and cultural entertainment sectors [1] - Service consumption in the city grew by 4.7% year-on-year, driven by internet live streaming, gaming, and lifestyle services, with the information sector achieving double-digit growth [1] - During the National Day and Mid-Autumn Festival holidays, total tourism spending in the city increased by 4.7%, with spending from inbound tourists rising by over 50% [1] Group 2 - The total retail sales of social consumer goods (referred to as "social retail total") reached 1,124.86 billion yuan from January to October, a year-on-year decline of 3.2%, but the decline narrowed by 1.9 percentage points compared to the first three quarters [2] - In October, retail sales grew by 12.6% due to the early launch of the "Double Eleven" promotional activities, strong sales of new products, and the effectiveness of local consumption vouchers [2] - Among 13 major retail categories, 10 performed better than in the previous three quarters, with jewelry, cosmetics, and home appliances seeing year-on-year retail sales growth of 41.2%, 10.8%, and 3.4% respectively [2] - The sales of traditional fuel vehicles declined, with automotive and petroleum products retail sales down by 16.1% and 17.4%, respectively, although the decline was less severe than before [2] - Retail sales of new energy vehicles increased by 3.8%, with the growth rate improving by 5.6 percentage points compared to the previous three quarters [2]

Core Viewpoint - The eighth China International Import Expo (CIIE) showcases innovative interactive exhibition areas, including sports and pet-themed zones, highlighting trends in consumer goods and sustainable living [1][11]. Group 1: Sports and Interactive Experiences - The expo features an outdoor sports area where attendees can engage in activities like table tennis and basketball, as well as experience winter sports through a VR skiing simulator [3]. - The introduction of the "CIIE Sports Park" allows visitors to enjoy sports-related experiences and purchase professional winter sports equipment [3]. Group 2: Pet Economy - A new pet-themed exhibition area, "Pet Expo," presents advanced products for pet care, such as an automatic cat litter box that provides health reports via an app [5][7]. - Smart feeding devices are also showcased, allowing pet owners to schedule feeding times and monitor their pets through built-in cameras [7]. Group 3: Sustainable and Green Consumption - The expo emphasizes sustainable living with various low-carbon consumption displays, including DIY projects using recycled materials [13]. - Exhibitors are promoting green lifestyles, showcasing products that integrate sustainability into everyday life [11]. Group 4: Cultural Integration and Market Engagement - Many international exhibitors incorporate Chinese cultural elements into their products, enhancing emotional connections with Chinese consumers [14]. - Notable brands, such as a Danish toy company, are launching products that reflect Chinese traditions, indicating a strategic approach to market entry [15]. Group 5: Long-term Participation and Brand Commitment - A significant number of exhibitors, including 170 companies and 27 institutions, have participated in all eight editions of the expo, demonstrating their commitment to the Chinese market [16]. - The event serves as a platform for brands to unveil new products, engage with partners, and explore future trends, reinforcing their investment in the Chinese market [15].

Economic Performance - Inner Mongolia's economy shows stable recovery and enhanced resilience from January to July, with steady growth in production and demand [1] - The industrial production increased by 6.4% year-on-year, with manufacturing growing at a rate of 9.4% [1] - The new energy sector and related industries experienced significant growth, with an increase of 18.7%, and new energy equipment manufacturing growing by 20.7% [1] Industrial Output - Major products include raw coal production of 740 million tons and electricity generation of 480.74 billion kWh [1] - Wind power generation reached 117.31 billion kWh, marking a growth of 28.3%, with wind turbine output increasing by 106.6% to 2.69 million kW [1] - The total revenue of large-scale industrial enterprises reached 1,386.95 billion yuan, with total profits of 141.76 billion yuan [1] Consumer Market - The retail sales of social consumer goods totaled 297.55 billion yuan, reflecting a year-on-year growth of 8.9% [2] - Rural consumption outpaced urban consumption, with rural retail sales growing by 9.5% [2] - The "old-for-new" policy significantly boosted sales in various categories, with automotive sales increasing by 34.3%, home appliances by 52.0%, and communication equipment by 97.5% [2] - New energy vehicle sales surged by 92.8%, highlighting the trend towards green and low-carbon consumption [2]

Core Insights - The battery industry is experiencing a significant event with the launch of the "Battery Festival" by Risheng Battery, aimed at promoting green low-carbon consumption and responding to the national "trade-in" policy [1][2] - Risheng Battery has established itself as a trusted global battery solution provider since its inception in 1999, operating 18 advanced manufacturing plants and employing 15,000 staff, including over 1,500 skilled R&D experts [1] - The company emphasizes building a strong brand IP through a dual online and offline approach during the Battery Festival, enhancing consumer interaction and providing substantial discounts [1][2] Company Overview - Risheng Battery operates on a global scale, with a total manufacturing area of 1.5 million square meters and over 900 international and domestic patents [1] - The company ensures product reliability through a rigorous quality control process involving over 30 inspection procedures [1] - Risheng Battery's products are certified by multiple international standards and are sold in over 150 countries, establishing a strong market presence [1] Consumer Engagement - The Battery Festival aligns with the recent "trade-in" policy, facilitating consumer upgrades by offering high-quality products at affordable prices [2] - The event addresses consumer needs for enhanced battery performance, including increased range, reduced charging frequency, and improved safety [2] Market Strategy - Risheng Battery focuses on empowering its partners through comprehensive support, including digital marketing strategies, online training, and product policies [3] - The company adopts a collaborative approach with distributors and service providers to enhance brand influence and user engagement [3] - The Battery Festival serves as a catalyst for creating value for consumers and partners while driving industry growth [3]

Core Viewpoint - The Chinese government is focusing on strengthening domestic circulation by enhancing consumption, promoting upgrades in bulk consumption, and stimulating service consumption potential, as indicated by a 5.1% year-on-year increase in social retail sales in April, reaching 37,174 billion yuan [1] Group 1: Consumption Trends - The growth in social retail sales reflects not only an increase in total volume but also significant improvements in structure and quality, driven by rising income levels and changing consumer preferences towards diversified and personalized demands [1] - In April, retail sales of sports and entertainment products surged by 23.3%, indicating a shift from basic needs to experience-oriented consumption [1] Group 2: Policy Impact - The "trade-in" policy has effectively stimulated consumption, with retail sales of communication equipment, home appliances, and furniture increasing by 19.9%, 38.8%, and 26.9% respectively in April [2] - Urban and rural retail sales both showed steady growth, with urban retail sales increasing by 5.2% year-on-year in April, supported by improved infrastructure and public services in rural areas [2] Group 3: Challenges and Future Outlook - Despite overall stable growth, the consumption market faces challenges such as the impact of real estate market adjustments and international economic uncertainties, necessitating further actions to boost domestic demand [3] - Future trends indicate a continued upgrade in consumption structure, with rapid growth in tourism, entertainment, and health services, alongside a rise in demand for green and low-carbon products [4] - The integration of online and offline retail models is expected to accelerate, enhancing shopping experiences through digital empowerment [4] - Emerging consumer groups, particularly younger consumers and the elderly, are anticipated to play significant roles in shaping the future consumption landscape [4]