Core Insights - The article highlights the impact of the Non-Material Cultural Heritage (NMCH) training program in revitalizing traditional crafts and improving the livelihoods of artisans in China [1][2][3] Group 1: NMCH Training Program Overview - The NMCH training program was initiated in 2015 with the aim of enhancing the cultural and artistic skills of heritage bearers, broadening their perspectives, and stimulating their creative potential [1] - Over the past 10 years, the program has conducted more than 1,400 training sessions across 149 institutions, directly benefiting 51,000 heritage bearers and reaching over 200,000 individuals nationwide [1][2] - The program has significantly changed the lives of some artisans, bringing nearly lost techniques back into public view [1] Group 2: Success Stories of Artisans - The Yin twin sisters from Shanxi, initially limited to traditional embroidery, transformed their craft after participating in the training program, leading to a total revenue exceeding 1 million yuan and creating jobs for over 300 rural women [2][3] - The program has been described as providing a "university-level" education for artisans, emphasizing the importance of theoretical knowledge alongside practical skills [2] - The training has fostered a collaborative environment among artisans, leading to innovative product development that appeals to modern consumers [3] Group 3: Focus on Innovation and Quality - The training has shifted focus post-2020 towards themes like rural revitalization and digital construction, enhancing efficiency by conducting localized training sessions [2] - Artisans are encouraged to innovate while preserving traditional techniques, as seen in the collaboration of artisans to create trendy products for younger audiences [3] - The program also emphasizes scientific understanding in traditional crafts, such as the analysis of handmade paper quality, which has led to improved production methods [4][5] Group 4: Broader Impact on the Industry - The demand for handmade paper has increased, with professionals from various fields participating in training, highlighting the interconnectedness of the craft industry [4] - The revival of ancient techniques, such as bamboo paper making, has gained international recognition, as demonstrated by its use in significant events like the 19th Asian Games [5] - The program aims to ensure the longevity and vitality of traditional crafts, equipping artisans with the knowledge to maintain high standards in their work [5]