Core Viewpoint - The integration of traditional craftsmanship with modern e-commerce through live streaming has significantly enhanced the market presence and sales of Shandong's traditional glass art, particularly in the context of the "Shandong Handcrafted" brand. Group 1: Company Overview - Wang Jingyao, a representative inheritor of intangible cultural heritage, has successfully established her own glass art studio, "Rongdian Glass Cultural and Creative Studio," after training under local masters [2][3]. - The studio initially benefited from the popularity of "Zibo Barbecue" and a nearby market, which helped it overcome early challenges [3]. Group 2: Sales and Marketing Strategy - The turning point for the studio came when Zibo's glass art gained national attention, prompting Wang to explore live streaming as a sales channel [3][4]. - The live streaming sessions have created a stable revenue model, leveraging keywords like "Zibo Glass" and "Intangible Cultural Heritage" to attract customers interested in traditional culture [3][4]. Group 3: Financial Performance - Monthly sales have increased from approximately 20,000 yuan offline to 70,000-80,000 yuan online, with over 70% of sales now coming from e-commerce [4]. - The number of online orders has tripled, with monthly sales reaching over 200 orders, reflecting a significant growth in customer engagement and product demand [4]. Group 4: Cultural Impact - The live streaming not only boosts sales but also plays a crucial role in preserving and innovating traditional craftsmanship, ensuring the longevity of these skills in the market [4].